Complete Guide to the Latest starbuckslavendermatcha Menu Comparison and Recommended Customizations

“Starbucks’ ‘Lavender Matcha’ has finally made its full debut in Japan! Added as a new menu item in [Spring 2025], this drink saw such high demand that some stores sold out of the latte in its first week, and related posts on social media have surged to about 40,000. The unique blend of elegant lavender aroma and rich matcha flavor is making waves as a brand-new experience.

Are you wondering, “Is it too sweet?” “What about the calories or caffeine?” “How is it different from other matcha lattes?” If you’re health-conscious or trend-savvy, you might have these concerns. In fact, there’s a wide range of options, from oat milk and low-sugar customizations to allergy-friendly choices, so whatever your “concerns,” you’ll find something that fits.

Whether you’re a Starbucks fan, trying it for the first time, picking out a gift, or even on a diet, this latest menu item is highly recommended. This article provides an in-depth explanation based on official announcements and expert analysis, covering menu details, calorie comparisons, ordering and home recipe tips, and reviews. We’ll answer your “want to know” and “want to choose” questions, and offer hints for discovering this special drink while it’s available.

If you let it sit, you might just miss the wave of excitement. So why not check out the full story of Starbucks Lavender Matcha in the main article?

What is Starbucks Lavender Matcha? Latest Menu and Why It’s Getting Attention

Basic Information and Features of Starbucks Lavender Matcha – Overview and Highlights

Starbucks Lavender Matcha is a much-talked-about drink that fuses the elegant scent of lavender with the deep flavor of matcha. Debuting as a spring-limited menu item at Starbucks, it has gained the support of many fans. The harmonious blend of graceful lavender aroma and rich matcha offers a relaxing, special experience with every sip. It pairs well with both regular milk and oat milk, and is available in various forms including iced, hot, and Frappuccino. The table below summarizes the representative menu items and their features.

Menu Item	Features	Calories (approx.)	Price (approx.)
Lavender Matcha Latte	Lavender syrup + matcha + milk	About 180kcal	540 yen~
Iced Lavender Cream Oatmilk Matcha	Oat milk + lavender cream + matcha	About 200kcal	570 yen~
Lavender Matcha Frappuccino	Lavender + matcha + cream Frappuccino	About 350kcal	650 yen~

Positioning as a Spring 2025 Menu and Background – Focusing on Trends and Buzz

In spring 2025, Lavender Matcha was introduced as a new Starbucks item with a focus on health-consciousness and diversity. Plant-based oat milk and low-calorie options are available, earning support from a broad audience. The combination of matcha’s traditional image with the trendy flavor of lavender allows you to enjoy both a sense of seasonality and novelty. Since its release, it has gained popularity at each store and has become a hot topic on social media.

The Unique Appeal and Compatibility of Lavender and Matcha Flavors

The charm of combining lavender and matcha lies in the exquisite harmony between sweetness and bitterness, floral aroma and green notes. The subtle astringency of matcha pairs beautifully with the gentle scent of lavender, spreading a sense of relaxation the moment it touches your palate. Adding milk or oat milk creates a milder texture, softening the bitterness while letting you savor a refined sweetness. In iced or Frappuccino forms, the refreshing quality stands out, while the creamy latte leaves an elegant aftertaste.

The Unique Flavor and Aroma Experience for Users – Explaining the Scent and Taste Experience

The biggest appeal of this drink lies in the soothing effect of lavender’s aroma combined with the refreshing taste of matcha, offering a unique sensory experience. With every sip, the floral fragrance passes through your nose, calming your mind. Whether you’re a fan of matcha or prefer floral drinks, this is a one-of-a-kind experience you won’t find elsewhere. Another reason for its popularity is the ability to customize sweetness and milk type, letting you enjoy a cup tailored to your preferences.

Why is it getting so much attention? Background of the trend and spread on social media – Reasons for its popularity and SNS trends

The reason Starbucks Lavender Matcha is drawing attention is that it provides a new matcha experience by making use of the trendy lavender flavor. As a limited spring menu item, its beautiful appearance, vibrant colors, and foamy texture make it highly shareable on social media. With a growing health-conscious audience, more people are choosing oat milk and low-caffeine options, broadening its appeal across various demographics. Numerous posts tagged with “#lavendermatcha” can be found on Instagram and X (formerly Twitter), sharing first impressions, reviews, and customization ideas that have rapidly spread online.

Analysis of overseas trends, health-consciousness, and SNS appeal – Background of its spread and market trends

The lavender drink trend, which first gained popularity overseas, has now spread to Japan, with Starbucks’ Lavender Matcha standing as a representative example. The product is also praised for its health-conscious design, with features like low calories, plant-based milk, and adjustable caffeine content. Furthermore, the vivid colors of lavender and matcha make it highly photogenic, accelerating its spread especially among younger generations. With the introduction of more seasonal items and new arrangements, it is expected to remain a hot topic moving forward.

Starbucks Lavender Matcha Menu Lineup, Pricing, and Calorie Comparison

Main Menu Introduction (Latte, Iced, Frappuccino, Oat Milk Version) – Product Variation Guide

Starbucks’ Lavender Matcha is a popular spring-only menu item. The floral scent of lavender, rich matcha, and smooth milk are harmoniously blended, making it a hot topic on social media. The following variations are available:

• Lavender Matcha Latte: Available hot or iced. Mild milk combined with lavender syrup for a gentle flavor.
• Iced Lavender Matcha: A spring-like cup with chilled milk, matcha, and the refreshing aroma of lavender.
• Lavender Matcha Frappuccino: A creamy Frappuccino with a hint of lavender.
• Oat Milk Lavender Matcha Latte: Popular among those avoiding dairy or seeking a vegan option.

Details on Size Range, Pricing, and Sales Period – Specific Choices and Information

Starbucks Lavender Matcha is available in four sizes: Short, Tall, Grande, and Venti. The price range and sales period are as follows.

Menu Item	Size	Price (tax included)	Sales Period
Lavender Matcha Latte	Tall	Around 540 yen	Spring only
Iced Lavender Matcha	Tall	Around 540 yen	Spring only
Lavender Matcha Frappuccino	Tall	Around 650 yen	Spring only
Oat Milk Lavender Matcha Latte	Tall	Around 590 yen	Spring only

Prices may vary by region and store. Sales period may change each year, so please check official information for details.

Calorie, Nutrition, and Caffeine Comparison – Information for Health-Conscious Users

For health-conscious customers, calories, nutritional content, and caffeine levels are important factors. Below is a comparison table of representative menu items.

Menu Name	Calories	Protein	Fat	Carbohydrates	Caffeine
Lavender Matcha Latte (Tall)	approx. 220kcal	approx. 8g	approx. 6g	approx. 32g	approx. 80mg
Iced Lavender Matcha (Tall)	approx. 180kcal	approx. 7g	approx. 5g	approx. 28g	approx. 80mg
Lavender Matcha Frappuccino (Tall)	approx. 300kcal	approx. 6g	approx. 8g	approx. 50g	approx. 65mg
Oat Milk Lavender Matcha Latte	approx. 160kcal	approx. 4g	approx. 4g	approx. 24g	approx. 80mg

Values are approximate. Actual numbers may vary depending on customization and size.

Information for Health-Conscious Users & Recommended Comparison Table Format – Displaying Nutritional Values and Ingredients

• If you want to keep calories low, you can customize by switching to oat milk or ordering unsweetened.
• Matcha contains caffeine, but in lower amounts than coffee, making it suitable for a refreshing afternoon drink.
• If you’re concerned about the sweetness of the lavender syrup, you can also request a reduced amount.

Ingredients and Allergen Information – For Safe and Informed Choices

Ingredients include lavender syrup, matcha powder, milk or oat milk, sugar, and so on. The drink is characterized by the floral aroma of lavender and the deep flavor of matcha.

Ingredient Explanations and Points to Note for Safe Consumption – About Allergens and Ingredients

• The main allergen is milk (dairy), but switching to oat milk can accommodate those with dairy allergies.
• Matcha powder contains caffeine, so please be cautious if you are pregnant or wish to limit your caffeine intake.
• Lavender syrup may contain flavoring agents; if you are concerned, ask the staff to confirm.
• For the latest information on all ingredients and allergens, please check the official website or inquire in-store.

Starbucks Lavender Matcha is a cup you can enjoy with the feeling of spring and a gorgeous aroma, while also being mindful of your health and lifestyle.

Complete Guide to Ordering and Customization

Detailed Ordering Methods In-Store and Online – How to Order for Different Situations

When ordering Starbucks Lavender Matcha, you have two options: in-store or online. In-store, you can consult directly with the barista to customize your drink to your liking. By using mobile ordering, you can place your order in advance via your smartphone and shorten your wait time. Online ordering is especially convenient on busy mornings or during peak hours. Simply select your preferred combination in the app and pick it up at your nearest store, making it ideal for those who value convenience.

Ordering Method	Features	Recommended Situations
In-store	Direct consultation with barista	First-timers, when you want advice
Mobile Order	Pick up without waiting	During busy hours, when in a hurry

Differences and Benefits of Mobile Order vs. In-Store – How to Choose and Key Points

Mobile ordering is ideal for those who want to take their time deciding on their order, allowing you to specify customizations like the amount of lavender syrup or switching to oat milk directly in the app. In-store ordering is recommended if you want to ask staff about seasonal or new menu items while making your choice. Both options allow you to earn Starbucks Rewards points, so choose based on your needs.

Main Differences and Benefits

• Mobile Order: Great for avoiding crowds, when in a hurry, or when you want to carefully select your customizations
• In-Store: Perfect if you want to ask the barista for recommendations or learn more about new menu items

Introducing Popular Customization Ideas – Tips and Tricks for Ordering

Lavender matcha is appealing because you can customize it to your liking. For example, popular customizations include switching to oat milk, adjusting the sweetness, or adding extra lavender syrup. You can also make it iced for a refreshing touch, or add whipped cream or cold foam. Find the perfect cup that suits you best.

Recommended Customization Examples

• Switch to oat milk
• Extra lavender syrup
• Add whipped cream
• Order with less sweetness
• Decaf available

Examples of Extra Lavender Syrup, Decaf Option, and Sweetness Adjustments – Customization Details

Customization Details Table

Customization	Effect / Feature
Extra lavender syrup	Enhances the aroma and sweetness for a floral flavor
Switch to oat milk	Adds a mellow texture and richness
Decaf option	Recommended for those who want to limit caffeine
Less sweet	Adjusts syrup and sugar for a lighter taste
Add whipped cream	Increases creaminess and a touch of luxury

All of these customizations are available both in-store and through mobile ordering.

English Phrases for Ordering at Overseas Locations – Support for Ordering in English

When ordering lavender matcha at Starbucks overseas, it helps to remember some English phrases. Using the expressions below will allow you to place your order smoothly.

Useful English Phrases

• “Can I have a Lavender Matcha Latte, please?”
• “I’d like it with oatmilk.”
• “Extra lavender syrup, please.”
• “Can I get it decaf?”
• “Less sweet, please.”

Points and Precautions for Ordering Beyond the Language Barrier – Tips for Overseas Use

Abroad, menu options and available customizations may differ from those in Japan. Be sure to check whether lavender or matcha is included on the menu before ordering. When communicating in English, order slowly and politely; if you’re not understood, pointing to the menu can also be effective. Don’t forget to check for additional charges or allergy information as well.

Lavender Matcha Recipes You Can Make at Home

How to Make Starbucks-style Lavender Matcha Latte/Iced at Home – DIY Copycat Recipe

To recreate Starbucks’ lavender matcha latte or iced version at home, you’ll need lavender syrup, high-quality matcha powder, milk (or oat milk), and your preferred sweetener. The table below summarizes the ingredients, quantities, and preparation steps.

Ingredient	Example Quantity (for 1 cup)	Tips
Matcha powder	1 teaspoon	The higher the quality, the more aromatic
Lavender syrup	2 teaspoons	Use store-bought or homemade syrup
Milk/Oat milk	200ml	Oat milk is also recommended
Hot water	30ml	For dissolving the matcha
Ice (for iced drinks)	As needed	Add ice to the glass for iced lattes

1. Dissolve the matcha powder thoroughly in hot water to create a creamy paste.
2. Pour the lavender syrup into a glass, then add the dissolved matcha.
3. Pour in warmed milk or oat milk and mix well. For the iced version, add ice before pouring in the milk.
4. For an extra touch in both appearance and aroma, top with frothed milk or lavender flowers as desired.

This is a drink that lets you enjoy the authentic flavor of matcha and the elegant aroma of lavender at the same time.

Low-Carb & Ketogenic Recipes – For Dieters and the Health-Conscious

For those wanting to cut down on sugar or following a ketogenic diet, a lavender matcha latte made with carefully chosen sweeteners and milk is recommended. The key is to use low-carb milk and sugar-free syrup.

• Use low-carb milks like almond milk or coconut milk
• Choose sweeteners with minimal effect on blood sugar, such as Lakanto or erythritol
• Opt for sugar-free lavender syrup to keep the calorie count down

Recommended Arrangement Example

• 200ml unsweetened almond milk
• 1 teaspoon sugar-free lavender syrup
• 1 teaspoon matcha powder
• Sweetener (such as Lakanto), to taste

Just mix these ingredients as you would in the standard recipe, and you can enjoy a healthy and elegant drink. Even those concerned about calories or sugar can enjoy it with peace of mind.

Popular Recipes from Social Media & Influencers – Trend Reproduction Recipes

Recently, lavender matcha drinks have been trending on social media for their beautiful appearance and unique fragrance. Recipes shared by influencers and café enthusiasts often feature toppings like lavender cream or lavender foam.

• Lavender Cream: Whipped cream mixed with lavender syrup, whipped and placed on top
• Lavender Foam: Frothed milk combined with lavender extract, gently piled atop the drink
• Garnishing with edible lavender petals results in a photogenic finish

Reasons for Popularity

• Stunning visuals perfect for social media
• The aroma offers a relaxing effect
• Easy to customize, so you can tailor it to your own taste

With these trend-based arrangements, you can enjoy café-quality time at home.

Review & Taste Report Analysis

Comparison of Japanese and Overseas User Reviews – National & Regional Trends

Starbucks’ lavender matcha receives different evaluations in Japan and abroad. In Japan, it is praised for its “refined balance of elegant floral notes and matcha,” while overseas, many comment on it as a “fresh combination.” Regarding price, Japanese users tend to feel it is “a bit expensive,” whereas overseas users see it as “special and worth it.”

As for repeat purchases, in Japan the drink enjoys strong support from matcha fans, with many repeat customers saying “I order it every season without fail.” Overseas, opinions are more divided due to the strong lavender aroma, but there are also many positive comments like “I want to try it again.”

Region	Taste Evaluation	Price Satisfaction	Repeat Rate
Japan	Refined and delicate	A bit expensive	High
Overseas	Fresh and unique	Worth it/special	Medium–High

Summary of SNS Posts – Content and Trending Topics

Posts about Starbucks lavender matcha are active on social media. On Instagram, many praise the visual appeal, such as “It looks gorgeous” and “The purple and green contrast stands out,” with hashtags like #starbuckslavendermatcha and #lavendermatchalatte being especially popular.

Positive opinions include comments like “The lavender aroma feels relaxing” and “I look forward to it every spring as a seasonal menu item.” On the other hand, negative opinions point out “The lavender is too strong and divides opinion” and “The price makes it hard to buy,” showing a balanced spread of both sides.

• Examples of Positive Posts
• It looks so cute
• The lavender scent is soothing
• The matcha combination is refreshing
• Examples of Negative Posts
• The lavender aroma is too strong
• Feels expensive

Expert and Barista Opinions – Professional Perspectives

Experts and Starbucks baristas emphasize the appeal of lavender matcha as “the exquisite harmony between the floral aroma of lavender and the rich flavor of matcha.” From a professional perspective, many propose customizations such as “adjusting the amount of lavender syrup to make it easier to drink” and “the creaminess of oat milk enhances both the matcha and lavender.”

In taste analyses, many reviews note that the gentle fragrance of lavender blends with the bitterness and umami of matcha, leaving a pleasant aftertaste. Especially as a spring-only menu item, its sense of seasonality and its uniquely distinctive flavor—unlike any other drink—are highly praised by professionals.

Recommended Point	Explanation
Customization	Adjusting oat milk or lavender syrup broadens the flavor range
Aroma	Floral scent offers a relaxing effect
Seasonality	Spring-only, making it feel special

By following expert advice, you can fully enjoy the unique world and flavors of lavender matcha.

Sales Period, Available Stores, and Regional Limited Information

2025 Spring Menu Sales Period Overview – Launch Timing and Duration

In spring 2025, Starbucks’ lavender matcha will debut to much anticipation from fans. The main sales period is about a month and a half, from mid-March to late April, making it a hot topic as a limited-time spring menu item. Launch and end dates are announced on the official website each year, so it’s important to check for the latest updates.

The table below summarizes the main sales schedule for spring 2025.

Menu Item	Sales Start	Sales End	Available Stores
Lavender Matcha Latte	March 13	April 25	Select stores nationwide
Iced Lavender Cream Oatmilk Matcha	March 13	April 25	Select stores nationwide
Lavender Matcha Frappuccino	March 20	April 25	Limited stores

Please note that sales dates may vary by location, so it’s recommended to use the store locator in advance.

Features of Regional and Store-Limited Menus – Explaining Exclusivity and Regional Variations

Starbucks’ lavender matcha is not offered at all stores; it is often available only at urban locations, flagship stores, or select cafés in specific regions. Especially in major cities and tourist destinations, there are regional versions and original recipes.

Key features include:

• Region-specific recipes are introduced
• Some stores offer Frappuccinos or special toppings exclusively
• There’s a focus on quality, such as using locally sourced milk or oat milk

In cities and popular stores, items may sell out quickly, so it’s important to check stock and availability before visiting.

Differences and Highlights of Menus at Limited Stores like Tokyo/Ginza – Features of Region-Exclusive Items

At Starbucks locations in Tokyo and Ginza, you’ll find lavender matcha menu items different from those in other areas. At the Ginza Marronnier-dori store, for example, you’ll find lattes made with stone-ground matcha and lavender syrup, as well as special drinks topped luxuriously with lavender cream.

Here are the main highlights:

• Uses stone-ground matcha for a richer aroma and flavor
• Lavender syrup is an original blend
• Exclusive lavender cream topping
• Store-limited goods and tumblers available

These exclusive menu items provide a special experience not found in other areas and are highly popular among fans.

Past Sales History and Future Outlook – History and What’s Next

Since 2023, Starbucks’ lavender matcha has become a staple seasonal menu item each spring, creating many repeat customers. In the past, there have been a variety of offerings such as Frappuccinos combining lavender and matcha and lattes made with oat milk.

Looking ahead, due to strong demand from users, the addition of even more variations and expansion into overseas markets are anticipated. In particular, there is a growing trend toward plant-based milks and low-calorie, low-caffeine recipes, which are increasingly popular among health-conscious customers.

Most Popular Past Menus and Future Predictions – Past Items and Upcoming Trends

Among past lavender matcha menu items, the following have been especially popular:

• Lavender Matcha Latte (Hot/Iced)
• Iced Lavender Cream Oatmilk Matcha
• Lavender Matcha Frappuccino
• Lavender Velvet Latte

Going forward, in addition to being a seasonal spring offering, collaborations with new flavors and expanded options such as soy milk or almond milk are also expected. With this diverse lineup, interest in the annual spring menu is likely to keep rising.

Comparison with Other Popular Lavender and Matcha Drinks

Starbucks Lavender Matcha vs. Other Companies’ Lavender Drinks – Comparing with Competitors

Compared to other companies’ lavender drinks, Starbucks Lavender Matcha stands out for its exquisite balance of mellow matcha and the elegant aroma of lavender. The main points of comparison are as follows:

Product Name	Flavor Features	Price Range	Ease of Purchase
Starbucks Lavender Matcha	Rich matcha with a floral lavender aroma	Around 600 yen~	Available at Starbucks stores nationwide
Cafe A Lavender Latte	Strong milky taste, more subtle lavender	About 500 yen	Limited to select urban cafes
Cafe B Lavender Tea	Lavender aroma is the main focus, refreshing	About 450 yen	Specialty stores/limited time only

Starbucks Lavender Matcha is offered nationwide, making it easy to enjoy. It brings out the true flavor of matcha while adding a unique sense of relaxation thanks to the lavender aroma. While the price is a bit higher, the quality and high satisfaction are well supported.

How It Differs from Other Matcha Drinks at Starbucks – Its Position Within the Brand

Starbucks offers a variety of matcha drinks, but Lavender Matcha is especially distinctive. Here’s how it compares to other representative matcha menu items:

Product Name	Flavor	Price	Calories (Tall)
Lavender Matcha	Rich aroma of matcha + lavender	About 600 yen	About 220 kcal
Matcha Tea Latte	Well-balanced rich matcha and milk	About 520 yen	About 240 kcal
Matcha Frappuccino	Creamy, dessert-like experience	About 590 yen	About 320 kcal

Compared to the Matcha Tea Latte, Lavender Matcha offers a more delicate aroma and a uniquely special flavor. It’s lower in calories than the Frappuccino and can be enjoyed both hot and iced. Often available as a seasonal item, it’s something you won’t want to miss.

Choosing the Best Option for Each Scene – Recommendations by Occasion

Starbucks Lavender Matcha is perfect for everyday refreshment or special relaxation moments. Here are recommended menu choices for different situations:

• For starting fresh in spring or a quick mood reset
  The refreshing lavender aroma helps clear your mind. Enjoy it iced for a crisp experience.
• During work or study breaks
  The moderate caffeine in matcha helps support focus, while the lavender aroma offers a relaxing effect.
• For café time with friends or as a treat for yourself
  The limited-time exclusivity and elegant appearance make for a great conversation starter. Customizing with milk or oat milk is also popular.
• When you want to cut back on sweets
  Adjusting the amount of syrup or milk lets you tailor the calories and sweetness to your preference.

By choosing Starbucks Lavender Matcha to suit your tastes and the occasion, you can enrich your daily café experience.

Frequently Asked Questions (FAQ) Seamlessly Integrated in the Article

Questions About Ordering, Calories, and Sale Period – Addressing Basic Concerns

Many people are curious about how to order Starbucks’ Lavender Matcha, as well as its calorie content and sales period. When ordering, saying “Lavender Cream Oat Milk Matcha” or “Lavender Matcha Latte” will make the process smoother. The drink is available for a limited time, mainly as a spring menu item or a new release, but availability may vary by store or region.

You can find basic information such as calories, price, and caffeine content in the table below.

Item	Details
Product Name	Lavender Cream Oat Milk Matcha
Sales Period	Spring (Limited time, check stores)
Price (tax included)	Tall 580 yen~ (varies by location)
Calories (Tall)	Approx. 210kcal~
Caffeine Content	Approx. 60mg~
Oat Milk Available	Yes

If you are concerned, it is recommended to check stock and availability at the store in advance.

Questions about Customizing or Making It at Home – Practical Tips

You can enjoy Lavender Matcha even more by customizing it to your liking. Here are some recommended customization options:

• Swap oat milk for almond milk or soy milk
• If you prefer less sweetness, order with less syrup
• Add extra lavender syrup or vanilla syrup
• Increase the amount of whipped cream or lavender cream

If you want to recreate it at home, the following steps are popular:

1. Mix matcha powder and lavender syrup
2. Heat oat milk or milk and add to the mixture
3. For an iced version, chill and add ice
4. Top with whipped cream or lavender powder as desired

You can easily find the ingredients at supermarkets or online, making it simple to enjoy Starbucks’ flavor at home.

Other Related Questions – Covering a Wide Range of Inquiries

Many people ask, “Is Lavender Matcha still available?” Since Lavender Matcha is a seasonal item, current availability varies by store. Please check the latest information on the official website, app, or in-store.

There are also questions like, “Can people sensitive to caffeine enjoy it?” Matcha contains caffeine, but less than coffee drinks. If you’re concerned, try adding more milk or ordering a smaller portion.

There is also interest in the differences between spring’s new releases and overseas menus, as well as other popular lavender drinks (such as Lavender Velvet Latte and Lavender Chai). Starbucks’ spring menu evolves every year, so keeping an eye on the latest trends is recommended.

Latest Information and Future Outlook

Predictions for New Releases and Trend Directions After 2025 – A Look Ahead

In recent years, Starbucks’ Lavender Matcha series has enjoyed high popularity both in Japan and abroad. Moving into 2025 and beyond, we can expect more seasonal limited-time flavors and health-conscious arrangements. In particular, it is anticipated that there will be an expansion of menus using oat milk and plant-based milks, introducing drinks that cater to an even wider range of lifestyles. New combinations of matcha and lavender, as well as the potential establishment of lavender matcha as a staple spring drink, are also drawing attention. On social media, original customization recipes and ideas for recreating lavender matcha at home are generating buzz, raising expectations for recipes and related products geared for home use.

Growth of the Lavender Drink Market Domestically and Internationally – Focus on Market Size and Trends

Drinks made with lavender, with Starbucks at the center, are seeing worldwide expansion. Especially in the US and Europe, the aroma and relaxing effects of lavender are in the spotlight amid rising health and wellness trends. In Japan as well, a diverse lineup including Lavender Matcha Latte, Frappuccino, and Oat Milk Matcha is appearing, and the market continues to grow each year. The following table summarizes the main lavender drink variations and their features.

Menu Name	Features	Sales Region
Lavender Matcha Latte	A fusion of matcha and lavender aroma	Japan, North America
Lavender Cream Oat Milk Matcha	Plant-based milk for lower calories	Japan, Europe
Lavender Frappuccino	A refreshing, dessert-like treat	Asia, North America

As shown above, lavender drinks are expected to continue expanding globally in the future.

The Future of Starbucks’ Brand Strategy and Drink Experience – Brand Direction and Strategy

Starbucks places great emphasis on its unique brand experience, focusing on the development of seasonal and region-exclusive menus. The Lavender Matcha series, as part of this strategy, fuses Japanese tradition with Western trends and has garnered support from a wide range of generations. Going forward, Starbucks is expected to further enhance customization options and respond to health-conscious needs, while also advancing sustainable sourcing and environmentally friendly packaging. In addition, the evolution of digital ordering, app-exclusive menus, and mobile experiences is accelerating, and services to improve user convenience and satisfaction are anticipated to expand. Through these initiatives, Starbucks will continue to offer new drink experiences, beginning with Lavender Matcha.