Are you struggling to choose a truly delicious and trustworthy matcha? Or maybe you’re unsure about the differences between matcha brands from around the world? nami matcha is a trusted brand produced in Yame, one of Japan’s premier regions, holding regular quality inspections and organic certifications, and shipped to 27 countries worldwide. The “Matcha Mob” community, featured by Ashley Alexander on YouTube and Instagram, is rapidly expanding its circle of fans, with over 95% of purchasers reporting satisfaction.
nami matcha stays true to traditional stone mill grinding methods, but also boasts higher concentrations of active ingredients like catechins and theanine compared to the typical matcha (about 70mg of catechins per 2g). Backed by solid scientific data, it offers a variety of shipping and payment options, so even first-time buyers can feel at ease.
“Which set should I choose?” “Will I really feel the benefits?” If you have such questions, read on. By the end, you’ll find all the hints you need to resolve your doubts and worries—from choosing the best set and how to prepare delicious matcha, to the latest discount information.
- Background of the nami matcha Brand and the Founder’s Story
- The Origin and Philosophy of the Brand Name – What “nami” Means, Brand Philosophy, and the Desire to Enrich Lives
- Ashley Alexander’s YouTube Activities and the Brand’s Beginnings – How a Fan Base Was Leveraged to Build the Brand
- The Role of the Matcha Mob Community and Fan Engagement – A Detailed Look at the Community’s Significance and Benefits
- The Entire nami matcha Product Lineup and Their Features
- Comparison of nami matcha Set, Starter Kit, and Kit Contents – A Detailed Introduction to Contents and Features for Beginners
- Product Variations: powder, hojicha, yame, etc. — Product Descriptions Highlighting Flavor and Origin Differences
- Accessories: Matcha Bowls, Whisks, and More — Highlighting Traditional Tools’ Functions and Added Value
- nami matcha Quality Assessment and User Review Analysis
- Summary of nami matcha reviews and reputation on Reddit — Analysis of Trends in Both Positive and Negative Feedback
- Commitment to Organic Certification and Production Methods – Detailed Explanation of Stone Mill Grinding and Scientific Basis of Ingredients
- Comparison with Competing Brands (Ashley matcha, Rocky’s matcha, etc.) – Qualitative Evaluation and Differentiation Points
- Health Benefits and Ingredient Analysis
- Key Components (Catechins, Theanine, Chlorophyll, etc.) – Professional Explanation of Mechanisms and Effects
- Health Benefits of nami matcha and Everyday Applications – Specific Advantages for Stress Relief and Improved Focus
- Ingredient and Effect Comparison with Hojicha – A Scientific Explanation of the Differences Between Matcha and Hojicha
- How to Prepare Delicious Matcha and Versatile Recipe Ideas
- Purchasing Process, Pricing, and Shipping Information
- Frequently Asked Questions and User Concerns Addressed
- Questions About Shelf Life and Storage – Proper Storage Tips for Maintaining Freshness
- Returns, Exchanges, and Customer Support – Detailed Solutions for Issues
- About Matcha Goods and Limited Editions – Information on Related Products Like Hoodies
- Brand Business Outlook & Values – Company Info and Future Prospects
- Comparing Competing Brands and Tips for Choosing
- The Latest News and Event Information from nami matcha
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Background of the nami matcha Brand and the Founder’s Story
The Origin and Philosophy of the Brand Name – What “nami” Means, Brand Philosophy, and the Desire to Enrich Lives
nami matcha takes its name from the Japanese word “波 (nami),” meaning “wave.” The brand name embodies the wish to bring a gentle rhythm and richness to everyday life. By proposing traditional Japanese matcha in a form that fits modern lifestyles, their philosophy is to offer moments of calm and relaxation amid busy days. nami matcha is driven by the value of “enriching life and being true to yourself,” and continues to develop products that balance health with enjoyment.
The brand’s philosophy is characterized by:
- Using only carefully selected tea leaves with a strong emphasis on harmony with nature
- Providing a matcha experience that fits seamlessly into daily routines
- Maintaining a high level of sustainability in production and distribution
Ashley Alexander’s YouTube Activities and the Brand’s Beginnings – How a Fan Base Was Leveraged to Build the Brand
nami matcha’s founder, Ashley Alexander, has a large following on her YouTube channel dedicated to health and wellness. She has shared the benefits and recipes of incorporating matcha into everyday life. Motivated by viewers’ requests for “a trustworthy matcha recommendation,” she launched her own brand to bring her ideals to life.
Here are the key points to Ashley’s brand-building using YouTube:
- Leveraging trust with viewers by sharing genuine reviews and practical usage tips
- Using a health-conscious community as a foundation for product development and improvement
- Expanding brand empathy through transparent information sharing
Her strong commitment to matcha’s quality and taste, and her direct collaboration with producers, have greatly influenced the development of original products.
The Role of the Matcha Mob Community and Fan Engagement – A Detailed Look at the Community’s Significance and Benefits
nami matcha has a community called “Matcha Mob.” This community is a place where matcha enthusiasts exchange information and share ideas to enjoy matcha even more. What sets Matcha Mob apart is that it’s not just a user group—it emphasizes the growth of both the brand and its users together.
The benefits of joining Matcha Mob include:
- Regular access to members-only discounts and promotions
- Opportunities to try new products and limited kits before anyone else
- Active exchange of information on how to brew matcha and creative recipes
- The ability to directly send feedback to the brand’s management
Through this community, nami matcha strengthens its connection with customers and reflects individual voices in its products and services. The interactions among fans increase brand loyalty and help further spread matcha culture.
The Entire nami matcha Product Lineup and Their Features
Comparison of nami matcha Set, Starter Kit, and Kit Contents – A Detailed Introduction to Contents and Features for Beginners
At nami matcha, set products that cater to a wide range of needs—from beginners to serious enthusiasts—are especially popular. Sets like the “nami matcha set,” “nami matcha starter kit,” and “nami matcha kit” include all the essential items, making them ideal for anyone wanting to easily start experiencing matcha at home.
| Product Name | Set Contents | Features |
|---|---|---|
| nami matcha set | Matcha powder, whisk, matcha bowl | A basic starter set with essentials, perfect as a gift |
| nami matcha starter kit | Matcha powder, whisk, matcha bowl, scoop, guidebook | Comes with a detailed guide for beginners and a full set of tools |
| nami matcha kit | Matcha powder, whisk, matcha bowl, scoop, storage container | Recommended for those seeking a more authentic matcha experience |
Some sets include an easy-to-understand guide and a storage container, making them perfect for gifts or personal use at home.
Product Variations: powder, hojicha, yame, etc. — Product Descriptions Highlighting Flavor and Origin Differences
nami matcha’s matcha stands out for its wide variety, featuring different origins and roasting levels.
| Product Name | Features | Origin | Flavor Profile |
|---|---|---|---|
| nami matcha powder | Pure stone-milled matcha powder | Various regions of Japan (mainly Yame) | Umami, richness, and a deep aroma |
| nami matcha hojicha | Roasted tea leaves, aromatic flavor | Japan | Mild and toasty aftertaste |
| nami matcha yame | Premium matcha from Yame, Fukuoka | Yame, Fukuoka | Sweetness, smoothness, refined bitterness |
Yame matcha is known for its exceptional umami and smoothness, while hojicha features a distinctive roasted aroma. You can choose according to your use or preference.
Accessories: Matcha Bowls, Whisks, and More — Highlighting Traditional Tools’ Functions and Added Value
Selecting traditional tools is also important for creating an authentic matcha experience.
| Accessory | Function | Features & Usage |
|---|---|---|
| Matcha bowl (bowl) | Vessel for preparing matcha | Fits comfortably in the hand; designed to enjoy color and aroma |
| Chasen (whisk) | Tool for whisking matcha | Creates fine foam and results in a smooth texture |
| Chashaku (scoop) | Wooden spoon for measuring matcha | Accurately scoops the right amount |
nami matcha’s accessories combine design and functionality, allowing even beginners to enjoy an authentic matcha experience. They are highly rated not only for personal use but also as gifts.
nami matcha Quality Assessment and User Review Analysis
Summary of nami matcha reviews and reputation on Reddit — Analysis of Trends in Both Positive and Negative Feedback
nami matcha has attracted a lot of attention from users on social media and review sites, especially on Reddit and Instagram. Positive comments frequently mention “rich aroma,” “mild with little bitterness,” and “beautiful froth,” and even those trying matcha for the first time give their support. On the other hand, some point out that “the price is a bit high” and “there are few discounts when buying sets.”
Below are the main trends in user opinions.
| Evaluation Axis | Positive Example | Negative Example |
|---|---|---|
| Taste & Aroma | Creamy and easy to drink | The aroma can sometimes be weak |
| Ease of Use | The included whisk and bowl are beginner-friendly | The set often sells out |
| Value for Money | Many say the high quality is worth it | Discount codes have limited applicability |
On nami matcha review sites and Reddit, customer satisfaction with set purchases and starter kits is also high. It’s notable that many people buy them either as special gifts or for personal use.
Commitment to Organic Certification and Production Methods – Detailed Explanation of Stone Mill Grinding and Scientific Basis of Ingredients
nami matcha uses 100% domestically grown tea leaves certified with Organic JAS, and is committed to the traditional stone mill grinding (ishiusu-biki) method. Stone mill grinding preserves the cell structure of the tea leaves, and it has been scientifically shown to maximize aroma and umami. In terms of nutritional content, nami matcha is rich in catechins, theanine, vitamin E, and dietary fiber, which are highly rated by users for their antioxidant properties and relaxing effects.
nami matcha powder is characterized by its vivid green color and fine texture, delivering the authentic flavor of matcha without compromise. Careful attention is given to storage and shipping, with rigorous efforts to maintain quality at every step.
Feature List
- 100% domestically grown tea leaves with Organic JAS certification
- Traditional stone mill grinding preserves aroma and umami
- Rich in nutrients such as catechins, theanine, and vitamin E
- Thorough quality control from storage to shipping
Comparison with Competing Brands (Ashley matcha, Rocky’s matcha, etc.) – Qualitative Evaluation and Differentiation Points
Compared to popular overseas brands like Ashley matcha and Rocky’s matcha, nami matcha maintains higher quality standards. In particular, three points—organic certification, raw material origin, and traditional production methods—distinctly set nami matcha apart from the competition.
See the comparison table below.
| Brand Name | Certification | Production Method | Main Features |
|---|---|---|---|
| nami matcha | Organic JAS | Stone mill | 100% domestic ingredients, high freshness, mellow flavor |
| Ashley matcha | Unknown | Mainly machine | Popular with overseas users, value-focused |
| Rocky’s matcha | Partially organic | Stone/machine mixed | Direct import, wide variety |
nami matcha’s strengths include well-curated gift and starter kits, traditional Japanese methods, and meticulous quality control. When purchasing, discount codes or exclusive sets may be available via the official website, Amazon, or other online stores. By comparing the features of each brand according to your needs and preferences, you can find the matcha life that suits you best.
Health Benefits and Ingredient Analysis
Key Components (Catechins, Theanine, Chlorophyll, etc.) – Professional Explanation of Mechanisms and Effects
nami matcha contains a wealth of ingredients that support your health. Catechins are polyphenols unique to green tea, offering strong antioxidant properties that eliminate reactive oxygen species in the body and boost immunity. Theanine is an amino acid unique to matcha, known for its relaxing effects and ability to soothe physical and mental tension. Chlorophyll provides matcha’s vibrant green color and is expected to aid in detoxification and deodorizing within the body.
The table below summarizes the main components and their features.
| Ingredient Name | Main Effects | Distinctive Benefits |
|---|---|---|
| Catechin | Powerful antioxidant, fat burning | Prevents lifestyle diseases, supports dieting |
| Theanine | Increases alpha brain waves, promotes relaxation | Reduces stress, enhances focus |
| Chlorophyll | Body cleansing, antibacterial, deodorizing | Detox effect, prevents bad breath |
Health Benefits of nami matcha and Everyday Applications – Specific Advantages for Stress Relief and Improved Focus
There are a variety of health benefits to incorporating nami matcha into your daily routine. Thanks to the effects of theanine, you can relax while increasing your concentration during work or study, making it perfect for situations where you need to use your brain efficiently in a short amount of time. Additionally, catechin promotes fat burning, so when combined with regular exercise, it can also help with dieting. Chlorophyll helps to eliminate harmful substances from the body and contributes to the prevention of bad breath.
By including nami matcha as part of your morning wake-up or afternoon refreshment, you can enhance your daily performance. Plus, by using the nami matcha kit or starter kit, you can easily enjoy an authentic matcha experience at home.
Ingredient and Effect Comparison with Hojicha – A Scientific Explanation of the Differences Between Matcha and Hojicha
Both matcha and hojicha are types of Japanese tea, but there are clear differences in their components and health effects. Matcha is consumed as a powdered whole tea leaf, allowing you to ingest all its active ingredients, such as catechins, theanine, and vitamins, without waste. In contrast, hojicha undergoes high-temperature roasting, which means it contains less caffeine and catechins than matcha. Its roasted aroma and lower caffeine content are appealing features.
Below is a comparison of the main ingredients and effects:
| Tea Type | Catechin | Theanine | Chlorophyll | Caffeine | Main Effects |
|---|---|---|---|---|---|
| Matcha | High | High | High | Moderately high | Antioxidant, focus, dieting |
| Hojicha | Low | Low | Low | Low | Relaxation, gentle on the stomach |
As shown, matcha is recommended for those who value health, beauty, and increased daily focus. On the other hand, hojicha is an option for those seeking relaxation or something gentle on the stomach. At nami matcha, we offer a lineup that lets you enjoy both matcha and hojicha, allowing you to choose according to your purpose and lifestyle.
How to Prepare Delicious Matcha and Versatile Recipe Ideas
Traditional Matcha Preparation Guide – Specific Steps Including Water Temperature and Whisking Time
To make delicious matcha, the correct steps and tools are essential. First, prepare a matcha bowl (nami matcha bowl) and a bamboo whisk (nami matcha whisk), and sift the matcha powder to prevent lumps. The ideal water temperature is about 80°C. Be careful, as water that’s too hot can cause bitterness.
Follow the steps below for a fragrant cup:
- Put about 2g of matcha into the bowl.
- Pour 70ml of 80°C hot water.
- Whisk briskly in an “M” shape for 30 seconds to 1 minute.
- When a fine foam has formed, it’s ready to drink.
Tips
- Using a sifter helps prevent lumps and results in a smooth mouthfeel.
- It’s best to enjoy the matcha immediately after preparing it.
Popular Arrangement Recipes Like Lattes and Affogato – Fun Everyday Uses with a Variety of Recipes
Matcha is not just for traditional preparation; it’s also highly versatile. With nami matcha powder, you can easily make café-style drinks at home. Try out the popular arrangements below.
| Menu Name | Key Preparation Points | Recommended Occasion |
|---|---|---|
| Matcha Latte | Mix milk and matcha in a 1:1 ratio, adjust sweetness with honey or vanilla | For breakfast or relaxation time |
| Affogato | Pour strong matcha over vanilla ice cream for a grown-up dessert | After dinner or when entertaining |
| Matcha Smoothie | Blend matcha with banana and soy milk—a popular choice for the health-conscious | For breakfast or during dieting |
Tips for Arranging
- For lattes, use frothed milk for a more authentic taste
- For affogato, the sweetness of the ice cream and the bitterness of the matcha are perfectly matched
Using Matcha in Sweets & Desserts – Suggested Sweet Recipes Featuring Matcha
The premium flavor of nami matcha is perfect for sweets as well. From baked goods to chilled desserts, it can be used in a wide range of recipes.
Recommended Matcha Sweets Recipe List
- Matcha Financier
A baked treat with the rich flavor of butter and the aroma of matcha. Simply add nami matcha powder to the batter for an easy, authentic taste. - Matcha Pudding
Mix milk, eggs, sugar, and matcha, then steam-bake. The smooth texture and refined bitterness are its charms. - Matcha Cookies
Knead matcha into a butter-based dough and bake. Enjoy the crisp texture and deep flavor.
Points
- For confectionery, choose high-purity matcha powder for vibrant color and flavor.
- Matcha works well in both Japanese and Western sweets, allowing for a wide range of variations.
To bring out the full charm of matcha, try incorporating nami matcha into your daily routine as well as on special occasions.
Purchasing Process, Pricing, and Shipping Information
Purchase Methods and Payment Options – Comparing Official Site, Amazon, and Other Channels
nami matcha is available through multiple channels, including the official online store and Amazon. On the official site, you can choose between single orders and subscription plans, making it ideal for those who want to enjoy matcha regularly. Amazon offers same-day shipping and Prime delivery, making it perfect for those who value quick receipt. Payment options include credit card, PayPay, Apple Pay, Google Pay, Amazon Pay, and more. The product lineup is also extensive, allowing you to order gift sets, starter kits, whisks (chasen), bowls (chawan), and more, so even beginners can start with confidence.
| Purchase Channel | Example Products | Payment Methods | Features |
|---|---|---|---|
| Official Website | nami matcha set, kit, etc. | Credit card, PayPay, Apple/Google Pay | Subscription plans, gift options, exclusives |
| Amazon | nami matcha powder, etc. | Credit card, Amazon Pay | Prime delivery, fast shipping |
| Other Online Stores | Gifts, starter kits, etc. | Varies by site | Sales, point rewards, and more |
Shipping Fees, Delivery Time, and International Shipping – Explanation of Options and Points of Assurance
The official website offers flat-rate shipping nationwide and free shipping for orders over a certain amount. With Amazon, Prime members can enjoy free shipping and next-day delivery at the earliest. Standard delivery takes about 2–4 business days, and subscription or gift orders can be shipped according to your schedule. International shipping is also available, with delivery to major countries such as the US, UK, and EU. For international orders, customs and local pickup rules may differ, so it’s best to check the FAQ on the official website beforehand for peace of mind. Products are packaged in pouches or dedicated boxes to preserve matcha freshness and protect against damage or moisture.
Key Points About Shipping
- Flat-rate shipping nationwide or free shipping conditions available
- Free shipping on Amazon Prime eligible items
- Typically ships within 2–4 business days, with tracking number for peace of mind
- International shipping available to major countries, with gift options
Discount Codes and Campaign Information – The Latest Ways to Save
On the official nami matcha website, there are always discount codes for new registrants and exclusive subscription-only campaigns. Seasonal sales and gift seasons may feature discounts on gift sets and starter kits, or free shipping promotions. On Amazon, time-limited sales and point rewards may also apply, and purchasing multiple items together can offer additional savings. The latest discount information is regularly announced on the official Instagram, newsletter, and product pages, so checking these before purchasing is highly recommended.
Main Discount & Campaign Examples
- Discount coupons for new member registration
- 10% OFF first order with subscription plan
- Limited-time discounts on gift sets and starter kits
- Amazon time sales and point rewards
By taking advantage of these offers, you can purchase nami matcha products safely and at a great price.
Frequently Asked Questions and User Concerns Addressed
Questions About Shelf Life and Storage – Proper Storage Tips for Maintaining Freshness
The shelf life of nami matcha is about 6 months to 1 year when unopened. After opening, it’s best to use it up as soon as possible. To keep it fresh and aromatic for a long time, avoid direct sunlight, high temperatures, and humidity, and store in an airtight container in a cool, dark place. Since matcha is especially sensitive to moisture and oxygen, be sure to reseal the bag immediately after use. Storing in the refrigerator is also effective, but be careful of condensation caused by temperature differences when taking it out. The same storage methods apply to nami matcha powder and the nami matcha starter kit.
Returns, Exchanges, and Customer Support – Detailed Solutions for Issues
If there is any defect or incorrect delivery, contact the official store’s support center immediately. Unopened items may be returned or exchanged within 7 days of arrival. For information on returns and procedures, please have your order number and payment method ready when contacting the support team. If you purchased through nami matcha amazon, please also check the respective EC site’s policies. Support is available in both Japanese and English for your peace of mind.
About Matcha Goods and Limited Editions – Information on Related Products Like Hoodies
At nami matcha, not only do we offer matcha itself, but also original tools such as the nami matcha whisk (chasen) and nami matcha bowl (chawan), as well as limited-edition apparel like the nami matcha hoodie. Special gift sets, kits, and the nami matcha starter kit are also recommended for beginners. Limited items and collaboration projects are released from time to time, so check the official website, Instagram, and YouTube for the latest updates.
| Product Category | Examples | Features |
|---|---|---|
| Matcha Sets | nami matcha set, starter kit | Starter tools + matcha powder for beginners |
| Tea Utensils | whisk, bowl | Authentic matcha experience |
| Apparel | hoodie | Limited design, limited quantities |
Brand Business Outlook & Values – Company Info and Future Prospects
nami matcha blends Japan’s traditional matcha culture with a modern lifestyle, sharing the appeal of authentic Japanese matcha with people all over the world. Focusing on high-quality matcha from Yame, the brand is also proactive in supporting sustainable farming and fair trade. Looking ahead, they plan to expand internationally and develop new products to cater to diverse tastes. They are also committed to sharing global updates via Instagram and YouTube, aiming to enhance brand value and spread matcha culture.
Comparing Competing Brands and Tips for Choosing
Overview of Major Domestic and International Matcha Brands – Covering Ippodo matcha, Rocky’s matcha, THE MATCHA TOKYO, and Others
There is a wide variety of matcha brands, both within Japan and internationally. Ippodo matcha is a long-established brand originating in Kyoto, offering the flavors of history and tradition. Rocky’s matcha has a strong overseas presence and is highly rated among matcha fans in North America and Asia. THE MATCHA TOKYO features a modern café style lineup, offering matcha and hojicha from various regions in Japan. Nami matcha uses high-quality Yame-grown matcha, with popular starter kits and gift sets that are great for beginners. Additionally, overseas brands such as Naoki Matcha and Matchaful are also gaining ground, each committed to their own unique production methods and quality control. With so many options available, it’s important to find the brand that suits you best.
Comparison of Brand Features, Prices, and Flavors – Explained in Detail with a Comparison Table
Here’s a clear comparison of each brand’s characteristics, price range, and flavor profile.
| Brand Name | Origin | Price Range | Flavor Profile | Main Product Examples |
|---|---|---|---|---|
| Nami matcha | Yame | Mid-range | Mellow, sweet, umami | Starter kits, sets, gifts |
| Ippodo matcha | Kyoto | Mid–high | Bitter, rich, aromatic | Single origin, matcha tins |
| Rocky’s matcha | Japan/Abroad | High | Creamy, refreshing | Premium powder, tea kits |
| THE MATCHA TOKYO | Various Japan | Mid-range | Balanced | Matcha powder, matcha bowls |
| Naoki Matcha | Japan | Mid-range | Fresh, easy to drink | Daily use, Amazon exclusive |
Nami matcha offers a full range of starter kits and gift sets, making it ideal for beginners or as a present. Ippodo matcha is recommended for those who value traditional bitterness and aroma. Rocky’s matcha stands out for its on-site roasting and stylish tea kits. THE MATCHA TOKYO is perfect for those who want to enjoy matcha casually, while Naoki Matcha suits those looking for an everyday option.
Smart Matcha Selection Checkpoints – Criteria for Brand Choice by Purpose
Here are some key points to help you choose matcha without regrets.
- Be clear about your intended use
- If you want to drink it daily, choose cost-effective daily-use products.
- For gifts or special occasions, check out high-quality gift sets or limited editions.
- Check your flavor preferences
- If you prefer traditional bitter and rich flavors, go with long-established brands.
- If you value mellowness and easy drinking, new brands are also recommended.
- Availability of starter kits and accessories
- Beginners can feel confident choosing complete sets like the nami matcha set or nami matcha starter kit that include all necessary tools.
- Use trusted sales channels
- It’s best to purchase from official websites or shops like Amazon that offer solid return policies and customer support.
- Refer to reviews and testimonials
- Look up real experiences using sources like nami matcha review or nami matcha reviews reddit.
When selecting matcha, it’s important to choose not only by price or brand but also based on your intended use and personal taste.
The Latest News and Event Information from nami matcha
Details on Popup Events and Popup Tours – Information on Hands-on Experiences
The popup events held by nami matcha across Japan are popular attractions where you can experience the aroma and flavor of matcha with all five senses. Visitors can enjoy traditional tea ceremony experiences, making matcha lattes using the latest nami matcha sets, and browsing or purchasing original goods. In particular, being able to try the nami matcha starter kit and nami matcha whisk on-site is well received by those looking to start their matcha journey.
The following event content is planned:
| Event Name | Location | Content | Participation Perks |
|---|---|---|---|
| nami matcha popup tour | Tokyo, Osaka, Fukuoka | Tastings, tea utensil experience | Limited edition gift set |
| Matcha Experience Workshop | Major cities nationwide | Matcha preparation class | Original matcha bowl |
These events are held with different themes each season, and region-limited flavors like nami matcha yame and nami matcha hojicha make appearances. Venue-exclusive nami matcha discount codes are also distributed, giving attendees the opportunity for special deals on purchases.
Utilizing SNS and Influencer Word-of-Mouth — The Latest Trends on Instagram and TikTok
nami matcha actively uses Instagram and TikTok to showcase the appeal of their products. Authentic reviews by popular influencers and recipe videos using the nami matcha kit have become topics of conversation, leading to an increase in search terms like nami matcha amazon and nami matcha reviews reddit.
Representative SNS content includes:
- Influencer “matcha morning routine” videos
- Stylish photo posts featuring the nami matcha bowl and nami matcha whisk
- Sharing of limited flavor and campaign information
Word-of-mouth via social media is supported by a wide range of people, from beginners to matcha enthusiasts, and original goods like the nami matcha hoodie are also gaining popularity. Checking the latest posts with the hashtag “#namimatcha” is highly recommended.
New Product and Limited Edition Release Information — Introducing New Flavors and Limited Sets
nami matcha regularly announces new flavors and limited sets, drawing a great deal of attention from matcha lovers. In spring 2024, new lineup items such as nami matcha Duo and nami matcha dark roast hojicha were added.
New product lineup (excerpt):
| Product Name | Features | Sales Format |
|---|---|---|
| nami matcha Duo | Matcha & hojicha set | Limited quantity |
| nami matcha powder | Made with carefully selected Yame tea leaves | Available year-round |
| nami matcha starter kit | Complete tool set for beginners | Official & popup event exclusive |
These products are available for purchase at the official store, popup events, and even on nami matcha amazon. Limited sets include collaborations with nami matcha ashley and combinations of matcha and hojicha, making them popular as gifts as well. Details and discount information on new products are updated regularly on the official website and SNS, so be sure not to miss out and check them often.
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