For those seeking an authentic sushi experience—Sushi by Bou is a premium omakase sushi brand that originated in New York in 2017 and now operates in over 9 cities and 12 locations across the United States. Highly acclaimed for offering authentic courses overseen by Michelin-starred chefs inside popular hotels in NYC and Chicago, all starting at just $60 per person.
But the reality is, many people worry: “I can’t get a reservation,” “I’m concerned about the budget or allergy accommodations,” or “I don’t know which location is right for me.” However, if you have comprehensive information—location, ambiance, reviews, and the latest campaign updates for each restaurant—your ideal sushi experience is within reach.
This guide thoroughly explains every Sushi by Bou location, pricing, menu, and the best ways to enjoy your visit. By the end, you’ll know exactly how to choose the perfect location for your needs and occasion, as well as insider tips for booking with confidence. We also cover seasonal omakase courses only available now and all the buzzworthy new locations making waves on social media.
We deliver up-to-date insights and real customer feedback so that sushi lovers like you won’t be left thinking, “I wish I’d known…”
- Sushi by Bou Brand Story & Key Features
- Complete Sushi by Bou Location Guide (NYC, Chicago, Miami, Nashville, DC, Gold Coast, Boca Raton, and More)
- Complete Guide to the Sushi by Bou Menu (Courses, À la Carte, Limited Editions)
- How to Make Reservations at Sushi by Bou, Campaigns, and Deals
- The Value and Experience of Dining at Sushi by Bou (Guide to Different Occasions)
- Sushi by Bou Pricing, Comparison with Other Stores, and Value for Money
- Store-by-Store Reviews and Photo Gallery for Sushi by Bou
- Latest News & Trends at Sushi by Bou
- Sushi by Bou User Q&A & Clearing Up Common Questions
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Sushi by Bou Brand Story & Key Features
Origins and Concept of Sushi by Bou
Sushi by Bou is a luxury sushi brand born in New York. Its concept lies in offering a new kind of sushi experience that fuses traditional Edomae sushi with modern design and convenience. Unlike conventional sushi restaurants, it employs the omakase style—allowing you to enjoy an authentic sushi course in a short timeframe. With multiple locations across major U.S. cities and even in Japan, you’ll find Sushi by Bou in urban hotels and landmark buildings. It’s a top choice for business professionals, travelers, and those celebrating special occasions thanks to its prime locations and sophisticated service.
Management and Chef Backgrounds
The Sushi by Bou team is made up of accomplished restaurant industry executives and chefs who have trained under Japanese sushi masters. Each location features highly experienced chefs who have honed their sushi skills for many years, with a relentless focus on freshness and quality. These chefs are highly regarded in the gourmet scenes of cities like New York, Chicago, Miami, and Washington DC, and each location offers its own unique menu and services. Seasonal specialties and new dishes highlighting the character of each city are actively introduced.
What Sets It Apart from Other High-End Sushi Restaurants
What makes Sushi by Bou different from other high-end sushi spots is that you can casually and easily enjoy a premium omakase sushi course. The table below summarizes the main differences.
| Feature | Sushi by Bou | Other High-End Sushi Restaurants |
|---|---|---|
| Service Style | Omakase course focused | Kaiseki / A la carte / Omakase |
| Price Range | Clear and relatively reasonable | Mostly high price range |
| Location | Urban hotels & landmarks | Often in residential or hidden spots |
| Duration | 30-60 minute short courses | 90 minutes to 2 hours |
| Ease of Reservation | Easy online booking | Often by phone or referral only |
Especially in popular areas like Times Square, Chelsea, and Chicago, Sushi by Bou operates inside hotels and buildings with great accessibility—another major strength. Plus, they offer Black Friday exclusive courses, regional specials, and a variety of experiences tailored to seasons and events. As a brand, it’s won the support of many customers by making authentic sushi accessible even in the midst of busy city life.
Complete Sushi by Bou Location Guide (NYC, Chicago, Miami, Nashville, DC, Gold Coast, Boca Raton, and More)
NYC Locations (Times Square, Chelsea, Nomad, Hoboken, Jersey City)
Sushi by Bou in New York offers a unique atmosphere and experience at each of its locations. The Times Square branch, located inside the Sanctuary Hotel, is especially convenient for tourists and lets guests enjoy high-end omakase sushi in a refined setting. The Chelsea branch exudes an artistic vibe and is highly rated in reviews, with many noting the fun of the live experience across the counter. The Nomad, Hoboken, and Jersey City locations also offer easy access from train stations, making them perfect for after-work visits or special occasions.
| Location | Address | Atmosphere | Main Highlights |
|---|---|---|---|
| Times Square | Inside Sanctuary Hotel | Luxurious, tourist-friendly | Easy access, special atmosphere |
| Chelsea | 132 W 23rd St | Artistic, hidden gem | Counter experience, value for money |
| Nomad | 132 W 27th St | Stylish | Easy to reserve, great ambiance |
| Hoboken | 770 Jackson St | Casual | Close to station, relaxed vibe |
| Jersey City | 200 Greene St | Modern | Accessible, many repeat customers |
Key Features
- Reservations required at all locations
- Omakase courses are the focus
- Staff available in both English and Japanese
Chicago, Miami, Nashville, DC, Gold Coast, Boca Raton Locations
Sushi by Bou is expanding to major cities beyond NYC, with each city offering its own distinct charm. The Chicago branch, located inside the Emily Hotel, is popular for its blend of urban sophistication and serene Japanese ambiance. The Miami location boasts a resort-like feel, earning praise for its refreshing sushi experience. Nashville and DC branches are known for their seasonal menus featuring local ingredients. Gold Coast and Boca Raton showcase Florida’s signature bright, open interiors, making them ideal for special gatherings.
| City | Location/Property | Features & Highlights |
|---|---|---|
| Chicago | Inside Emily Hotel | Tranquil setting, hotel dining |
| Miami | Miami Beach area | Resort vibe, open atmosphere |
| Nashville | Downtown core | Local ingredient menu, ties to music events |
| DC | Central city | Convenient access, limited-time courses |
| Gold Coast | Near shopping district | Balance of luxury and casual |
| Boca Raton | Near golf courses & resorts | Open, popular with families and groups |
Recommended Points
- Unique interiors and service in each city
- Convenient for travel or business trips
- Enjoy seasonal ingredients and exclusive courses
New Store Openings & Closures
Sushi by Bou is constantly evolving, with news about new store openings, renovations, and closures drawing attention. Most recently, the Boca Raton location in Florida has been making headlines, and there are plans for further expansion into major cities. On the other hand, in some cities, temporary closures may occur due to renovations or relocations, so it’s recommended to keep up with the latest updates.
Latest Topics
- Information on new store openings is shared regularly on official social media and the website
- Limited-time events and pop-up locations are held
- When a store closes or relocates, advance notice is provided via the reservation site for peace of mind
Tips for Choosing a Location
- Check the official website for the latest information before visiting
- Online reservations are convenient
- Referring to reviews and ratings can increase satisfaction
Complete Guide to the Sushi by Bou Menu (Courses, À la Carte, Limited Editions)
Signature Omakase Courses (Boumakase, Jew-Shi Box)
Sushi by Bou’s signature omakase courses are an experiential menu where chefs serve carefully selected toppings right in front of you. The Boumakase course comes in two options, with either 12 or 17 pieces, offering an authentic sushi experience with a simple lineup. The Jew-Shi Box is a unique course incorporating Jewish traditions and is only available at select locations such as NYC and Chicago. Prices generally range from $60 to $125, and you’ll need to select your party size and desired course when making a reservation. Each course uses fresh fish and seasonal ingredients, maintaining a high level of quality at every location.
| Course Name | Contents | Price Range | Example Locations |
|---|---|---|---|
| Boumakase 12 pcs | 12 pieces of nigiri | $60–$80 | All locations |
| Boumakase 17 pcs | 17 pieces of nigiri | $100–$125 | All locations |
| Jew-Shi Box | Jewish-inspired toppings + nigiri | $90–$110 | NYC, Chicago only |
Seasonal & Signature Menus
Sushi by Bou also offers limited seasonal menus and signature items unique to each location. In spring, you might find cherry blossom sea bream or firefly squid; in summer, sea urchin or sweetfish—using the freshest seasonal seafood and ingredients. At the NYC Times Square location, special rolls and desserts are featured for a limited time during events. Since these menus are available in limited quantities, it’s best to mention your preferences when booking. These beautifully presented, ultra-fresh dishes also get rave reviews on social media.
- Seasonal specialty toppings and creative sushi
- Signature rolls unique to each store
- Limited-edition plates during events and fairs
À la Carte Menu & Appetizers
Beyond the classic nigiri, Sushi by Bou offers a wide variety of à la carte items and appetizers. Popular choices include premium pieces like toro, uni, and ikura, as well as seared items and creative rolls. Appetizers such as edamame, miso soup, house-made pickles, and seasonal small dishes are also available, and many guests add them to their course. Especially at NYC and Chicago locations, you’ll find unique dishes that highlight regional flavors.
- Premium à la carte toppings like toro, uni, and ikura
- Creative rolls and seared sushi
- Appetizers such as edamame, miso soup, and small plates
Allergy-Friendly & Vegan Options
Sushi by Bou is committed to accommodating allergies and dietary restrictions. By informing the staff of any allergies or disliked ingredients at the time of reservation, items can be omitted or substituted in advance. Some locations also offer special vegan and vegetarian menus, with options like vegetable sushi and tofu-based creations. For safety, utensils and ingredient selection are carefully managed, so everyone can dine with peace of mind.
| Accommodation | Details/Examples |
|---|---|
| Allergies | Individual omission/substitution with advance notice at reservation |
| Vegan | Vegetable sushi and tofu menu available at select locations |
| Gluten-Free | Individual adjustments for condiments such as soy sauce |
Sushi by Bou offers the same high-quality menu and service at its diverse locations in NYC, Chicago, Miami, and more, making it appealing for those who want to enjoy authentic sushi with peace of mind no matter which branch they visit.
How to Make Reservations at Sushi by Bou, Campaigns, and Deals
Online & Phone Reservation Process
Making a reservation at Sushi by Bou is easy through their official website, reservation platforms, or by phone. The official website allows you to make online reservations for each location, where you can check real-time availability and smoothly select your preferred date. Reservations are also accepted via third-party sites (e.g., OpenTable, Yelp), which are convenient if you want to use points or check reviews. For phone reservations, simply call the location during business hours and provide your desired date, time, number of guests, and course.
| Reservation Method | Steps | Benefits |
|---|---|---|
| Official Website | Select location → Select date & number → Choose course → Enter info → Complete | Easy to use, instant confirmation |
| Reservation Site | Access site → Search location → Select date → Enter info → Complete | Can use points, view reviews |
| Phone Reservation | Call location → Give desired date & number → Confirm details → Complete | Flexible for specific requests |
Booking several weeks in advance makes it easier to secure your preferred timeslot.
Black Friday and Seasonal Campaigns
Sushi by Bou regularly holds attractive campaigns for Black Friday and various seasons. In the past, they have offered great discounts, limited-time courses, and complimentary drinks. Especially during Black Friday, exclusive discounts and special menus for reservation holders are common, drawing a lot of attention every year. There are also seasonal courses for occasions like Valentine’s Day, New Year’s, and summer events, so it’s a good idea to check the official website or social media for the latest updates.
| Campaign Name | Details | When Held |
|---|---|---|
| Black Friday | Discounted courses, limited-time menus | Late November |
| Valentine’s Special | Special courses for pairs | February |
| Summer Event | Summer-only drinks, special menus | July–August |
| New Year Holiday | Limited New Year’s sushi course | Late December–Early January |
Latest campaign information is announced as it becomes available on the official social media and each store’s page.
Key Points for Making Reservations
To successfully reserve a spot at Sushi by Bou, keeping a few points in mind will help. First, weekends, holidays, and event periods are especially busy, so early booking is essential. If you have specific times or seating preferences, being flexible with your schedule will increase your chances. It’s also important to check the cancellation policy beforehand. At many locations, cancellations a day or a few days in advance won’t incur a fee, but beware of no-shows. If you have allergies or special requests, be sure to mention them when reserving.
- Ideally book 1–2 weeks in advance
- Secure a spot early for weekends and holidays
- Check the cancellation policy beforehand
- Always mention any allergies or disliked ingredients
- Check for limited-time course info during event seasons
By keeping these in mind and planning your reservation, you’ll be able to fully enjoy a special experience at Sushi by Bou.
The Value and Experience of Dining at Sushi by Bou (Guide to Different Occasions)
Why It’s Perfect for Dates and Special Occasions
Sushi by Bou features subdued lighting and refined interiors, creating a space perfect for celebrating special occasions. You can enjoy the sight of the chef preparing your sushi right in front of you at the counter, providing a memorable live performance. For birthdays and anniversaries, special message desserts or exclusive presentations may be available with advance reservation, allowing many guests to enjoy truly unforgettable moments.
Table
| Feature | Details |
|---|---|
| Ambience | Calm, luxurious, and extraordinary |
| Service | Special perks for anniversaries and attentive hospitality |
| Recommended Time | Dinner time, evening dates, or special occasions |
Tips for After-Work or Solo Visits
One of Sushi by Bou’s charms is that it’s easy to visit even on your own. With a counter-centric layout, you can savor the omakase course while chatting with the chef. There are course options by time, such as 30 or 60 minutes, making it ideal for busy business people. Locations in NYC, Chicago, Miami, and other cities are conveniently situated near major stations and hotels, making access excellent. Especially at locations like “Times Square,” “Chelsea,” and “Nomad,” many people stop by after work.
List
- Enjoy premium sushi casually at the counter
- Flexible timing with 30-minute and 60-minute courses
- Many locations near major city stations and inside hotels for high convenience
Customer Testimonials
SNS posts and reviews are filled with comments like, “The best omakase experience in NYC,” and “Unforgettable authentic sushi in Times Square.” Customer posts share the unique appeal of each location, such as “The chef’s service was outstanding, and it made our special day truly memorable” and “I was impressed by the atmosphere and taste at the Chicago location.” Many testimonials include photos, giving first-timers a sense of the welcoming atmosphere.
Table
| Testimonial Example | Store Area |
|---|---|
| Delighted by the chef’s attentive service and surprise touches | Sushi by Bou NYC |
| Able to relax after work with authentic sushi | Sushi by Bou Miami |
| Used for a date—completely satisfied with both ambience and taste | Sushi by Bou Chicago |
Sushi by Bou Pricing, Comparison with Other Stores, and Value for Money
Detailed Sushi by Bou Pricing
Sushi by Bou primarily offers authentic omakase sushi courses, with prices varying by city and location. Generally, course prices range from about $60 to $125 per person. At popular spots like Times Square and Chelsea in NYC, there are also plans that focus on providing a special experience. The table below compares approximate prices at major locations.
| Store Name | Course Price (per person) | Example Options |
|---|---|---|
| Sushi by Bou NYC | $70–$125 | Drinks, course extensions |
| Sushi by Bou Chicago | $60–$110 | Premium sake |
| Sushi by Bou Miami | $65–$120 | Special topping additions |
| Sushi by Bou Hoboken | $60–$100 | Anniversary arrangements |
Courses include nigiri sushi, appetizers, miso soup, and more, with à la carte dishes and drinks available as add-ons. Since menu content and pricing vary by location, it is recommended to check the reservation site in advance.
Comparison with Other Famous Sushi Restaurants in NYC and the US
There are many famous sushi restaurants in NYC and across the United States, each with different price points and service styles. Sushi by Bou strikes a balance between luxury and casualness, and its course prices are relatively reasonable. Please see the comparison table below.
| Restaurant Name | Course Price Range | Features |
|---|---|---|
| Sushi by Bou | $60–$125 | Omakase counter-style |
| Sushi Nakazawa | $150–$180 | Traditional high-end sushi |
| Sushi of Gari | $100–$150 | Creative sushi, diverse dishes |
| Sushi Lab NYC | $75–$125 | Modern vibe, multiple locations |
Sushi by Bou is also popular for its high-quality sushi experience in a short time, as well as its convenient hotel locations and prime spots. Ease of reservations and flexible service have also earned high marks.
How to Enjoy with an Emphasis on Cost Performance
Here are some tips for enjoying Sushi by Bou with great cost performance.
- Take advantage of weekday lunch or early time slot reservations for relatively affordable plans.
- Use Black Friday and seasonal limited-time discount promotions to enjoy the course for less than usual.
- Opt for group reservations or special occasion plans, which may come with additional services or special touches.
Recommended Ways to Enjoy
- Choose your location and course according to your budget
- Check the official website and social media for the latest discount information
- Secure your desired time and seats with a reservation in advance
- Don’t miss out on optional menus or sake pairings
By choosing the best plan to fit your needs and budget, you can fully enjoy the uniquely valuable sushi experience that Sushi by Bou offers.
Store-by-Store Reviews and Photo Gallery for Sushi by Bou
Reviews of Major Locations: Times Square, Chelsea, Nomad, and More
Sushi by Bou has locations in cities such as New York, Chicago, Miami, and Nashville. In particular, the Times Square, Chelsea, and Nomad locations are highly rated not only by tourists but also by local foodies. User reviews frequently mention “high-quality omakase courses,” “an immersive experience at the counter,” and “excellent staff hospitality.” In the NYC area, it’s praised for its “great access and perfect for a special night,” and each location offers a different atmosphere and menu arrangement, which is another attractive point. The Times Square location is especially popular among travelers, as it is inside the Sanctuary Hotel.
| Location | Setting | Representative Review | Highlighted Points |
|---|---|---|---|
| Times Square | Inside Sanctuary Hotel | Great course value, extraordinary ambiance | Location, experiential service |
| Chelsea | Artistic interior | Recommended for dates and special occasions | Quiet atmosphere, private feel |
| Nomad | Modern space | Enjoyable chef performances | Showmanship, live atmosphere |
Store Interior, Dishes, and Ambiance Photo Gallery
Each Sushi by Bou location features modern, sophisticated interior design. Soft lighting and simple counter seating create an extraordinary atmosphere. The dishes are artfully presented, with the freshness and color of the omakase sushi course especially standing out. On Instagram, many photos are posted under hashtags like “#sushibybou” and “#sushibybounyc,” featuring close-ups of sushi toppings and shots of chefs at work behind the counter. Visually striking items like toro, uni, and creative rolls are especially popular and attract significant attention on social media.
- Bright wood-grain counter seating
- Vividly arranged sushi toppings
- Live performances by the chefs
- Pairing examples with drinks
Real Voices from User Posts and Social Media
Many customers who have actually visited Sushi by Bou have shared genuine impressions such as “perfect for a special occasion,” “the omakase course exceeded expectations,” and “the staff’s service was attentive.” On Instagram, numerous photos highlight the unique atmosphere and menus at each location, and posts using hashtags like “#sushibybou” and “#sushinyc” are especially prominent. On review sites, Sushi by Bou is sometimes described as “the best sushi in Times Square” or “a hidden gem in Chicago.” By checking social media and review sites, you can easily stay up to date on the latest menu offerings, event info, and real-life experiences.
- Frequently used for anniversaries and dates
- High satisfaction with the omakase course
- High rate of photo sharing on social media
Use this information as a reference when choosing the right location or course for yourself.
Latest News & Trends at Sushi by Bou
Updates on New Locations & Limited-Time Events
Sushi by Bou is rapidly expanding across the United States, drawing attention wherever it goes. They’ve opened new stores in key cities like NoMad, Times Square, and Chelsea in New York, as well as in Chicago, Miami, Boca Raton, and Nashville. At each new location, you’ll find limited-time special courses and seasonal ingredient-themed events.
Especially at the Times Square and Chelsea locations, collaborations with popular local hotels and exclusive menus for events like Black Friday have become hot topics. Special grand opening price campaigns and rare ingredients available only during limited events are just some of the reasons guests can enjoy a fresh experience every time they visit.
Media Coverage & Awards
Sushi by Bou has been featured in numerous media outlets. It has received high praise from renowned food publications such as The New York Times, Timeout NY, Yelp, and Eater. Moreover, it’s often highlighted in TV programs and magazines, with the sophisticated interior and authentic omakase course receiving particular acclaim.
The table below summarizes major features and awards.
| Media | Content |
|---|---|
| New York Times | Featured luxury omakase experience |
| Yelp | Chosen as “Best Sushi in NYC” |
| Eater | Listed as “Must-Visit Sushi” |
| Timeout New York | Introduced as a popular lunch spot |
| Local TV Programs | Food features & chef interviews |
These media achievements underscore the reliability and high profile of Sushi by Bou.
Industry Reputation & Trends
Sushi by Bou stands out from other establishments by offering high-quality, authentic omakase at reasonable prices. Even in highly competitive cities such as New York, Chicago, and Miami, it remains popular as a “hard-to-reserve” restaurant. Notably, opening locations inside hotels and introducing city-specific exclusive menus have become trending, sparking continual buzz on social media.
Recently, stores located in tourist hotspots like “Sushi by Bou Times Square” and “Sushi by Bou Chelsea” have also gained support from international travelers. Food enthusiasts rate it as a “great value sushi experience,” and it continues to receive high marks on review sites. Events and region-limited courses tailored to customer needs are expected to draw further attention moving forward.
Sushi by Bou User Q&A & Clearing Up Common Questions
Reservations, Cancellations, and Payment
Each Sushi by Bou location has its own reservation system, allowing easy booking through the official website or affiliated gourmet services. When making a reservation, simply enter your desired date, time, and number of guests to instantly check availability. Since policies for changing or canceling reservations vary by location, always check the details in your confirmation email or on the specific restaurant’s page. The timing and conditions for cancellation fees are clearly stated as well.
A variety of payment methods are available, including major credit cards (VISA, Mastercard, AMEX, etc.), some debit cards, and cash. Some locations also accept online payments and gift cards, so it’s a good idea to check with the specific restaurant in advance for peace of mind. Flexible prepayment options are also available for group reservations or private bookings.
| Item | Details |
|---|---|
| Reservation | Instant booking via official website or gourmet sites, phone reservations also possible |
| Cancellation | Policies vary by location; check the reservation confirmation email or store page |
| Payment methods | Credit cards, debit cards, cash, gift cards, etc. |
| Online payment | Available at some locations; confirm with the restaurant |
Menu & Allergy Accommodations
Sushi by Bou focuses on omakase sushi courses, with offerings that change according to the season and ingredient availability. If you have allergies or special dietary restrictions, they can flexibly accommodate you if notified in advance. Some locations offer vegan, vegetarian, or gluten-free options, but please be sure to consult with the restaurant when making your reservation.
Regarding children, since seating is primarily at the counter, some locations have age restrictions. If you plan to bring children, it is best to contact the restaurant in advance. Guests with allergies or special requests can also enjoy a safe and comfortable experience by reaching out beforehand.
- Allergy and dietary restrictions accommodated with advance notice
- Some locations offer vegan and gluten-free options
- Conditions for children’s admission vary by location
Atmosphere & Dress Code
Sushi by Bou operates in cities like New York, Chicago, and Miami, with each location offering its own unique atmosphere tailored to its setting. Most locations feature compact counter seating, creating an intimate, live experience with the chef. The subdued lighting and refined modern Japanese decor evoke a sense of escape from the everyday.
A smart casual dress code is recommended. Overly casual attire such as T-shirts, shorts, or sandals should be avoided; clean, neat clothing is suggested. The ambiance is well-suited for special occasions and celebrations, so many guests opt to dress up a little. Some locations are situated within hotels, so please also check the hotel’s dress code if applicable.
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