A Thorough Comparison of Macdonalds’ History and Menu | The Complete Guide to Popular Items, Limited-Time Campaigns, and Ordering Methods

With around 40,000 stores in over 119 countries and approximately 69 million customers visiting daily worldwide—Macdonalds (McDonald’s) is truly one of the world’s largest fast food brands. “Born in America and beloved across Japan and around the globe,” McDonald’s has a history, menu, and services that differ greatly from country to country.

Have you ever wondered, “When I visited a local McDonald’s abroad, I was surprised by all the unfamiliar menu items,” or, “How do prices and ordering methods differ between Japan and the US?” Maybe you’re unsure about delivery services or how to use the app? If so, you’re not alone.

In this article, we’ll provide a thorough explanation—backed by the latest data and real-life stories—of McDonald’s journey from its founding to the present, its global expansion behind the scenes, popular and limited-time menu items in each country, tips for using mobile ordering and delivery, evolving worldwide campaigns, and even firsthand accounts from employees.

If you’re worried that “ordering without knowing might lead to unexpected costs or mistakes…” don’t worry—by reading to the end, you’ll gain all the knowledge and tips you need to enjoy McDonald’s more affordably and with peace of mind. We’ll deliver the information you’ve been wanting to know!

Basic Information and Brand History of Macdonalds

McDonald’s (in English: McDonald’s) is widely recognized as one of the world’s largest fast food chains. Since its founding, it has offered familiar menu staples like hamburgers, fries, and Chicken McNuggets, and in Japan, it’s affectionately known as “Mac.” Its global brand recognition is overwhelming, and it continues to provide new products and services in many countries and regions. In recent years, innovative initiatives such as mobile ordering, app-based coupons, and region-limited campaigns have also been rolled out.

The History and Growth of Macdonalds from Its Founding to Today

McDonald’s was founded in 1940 in San Bernardino, California. Founders Richard & Maurice McDonald developed the efficient “Speedee Service System,” establishing the concept of fast food. Later, Ray Kroc accelerated franchise expansion, opening the first location in Illinois in 1955. From there, McDonald’s spread worldwide, giving birth to popular products like the “Big Mac” and “Happy Meal.”

Key growth milestones:

1. 1955: Franchising begins under Ray Kroc
2. 1967: Overseas expansion to Canada and Puerto Rico
3. 1971: First store in Japan (Ginza location) opens
4. 1990: Entry into the Soviet Union (now Russia)
5. Present: Over 39,000 stores in more than 100 countries

The company continues to grow by offering unique menus and services tailored to each region.

Differences in the Spelling and Nicknames of Macdonalds and McDonald’s

The brand name “McDonald’s” is the standard notation in English-speaking countries. In Japan, however, it is written in katakana as “マクドナルド” and is often affectionately shortened to “Mac.” In certain parts of the US, it’s called “Mickey D’s,” while in the UK and Australia, it’s known as “Maccas.” The nickname varies by country and region.

Here is a summary of the different spellings and nicknames:

Region	Official Notation	Nickname/Alias
Japan	マクドナルド	マック
USA	McDonald’s	Mickey D’s
UK	McDonald’s	Maccas
Australia	McDonald’s	Maccas

Understanding these brand name differences helps you appreciate each country’s culture and how close consumers feel to the brand.

Global Expansion of Macdonalds and Localization Strategies in Each Region

McDonald’s develops unique localization strategies in each country. For example, in Japan, limited-time items like the “Teriyaki McBurger” and “Tsukimi Burger,” as well as Happy Meal toys, are popular. In the United States, staples such as the “Big Mac” and “McNuggets” are mainstays, and the breakfast menu is particularly robust. Additionally, McDonald’s actively develops products that take into consideration religious and food culture differences in each country.

Examples of distinctive developments in major countries:

Country/Region	Number of Stores (Approx.)	Representative Limited-Time Menu Items or Features
Japan	About 2,900	Teriyaki McBurger, Tsukimi Burger, Matcha Sweets
USA	About 13,500	Big Mac, McNuggets, Breakfast Menu
France	About 1,500	Macarons, Café Menu
India	About 350	Veggie Burgers, Chicken-Based Menu

Through such region-specific approaches, McDonald’s continues to meet the diverse needs of customers around the world.

Overview of the McDonald’s Menu – Popular Items by Country and the Diversity of Local Limited-Time Offerings

McDonald’s operates in over 100 countries worldwide, offering a wide variety of menus tailored to each country’s food culture. In addition to classics like the “Big Mac,” regionally distinctive items are available, such as the “Quarter Pounder” in the United States, the “Teriyaki McBurger” in Japan, and the “Bulgogi Burger” in Korea. There is also a rich selection of seasonal and local limited-time menu items, which are highly rated by both tourists and locals.

Introduction to Representative McDonald’s Menu Items by Country – Features of Major Products Including “big mac donalds” and “burgers macdonalds”

McDonald’s most iconic menu items include universally loved items like the “Big Mac” and “Cheeseburger.” The Big Mac, in particular, is a popular product featuring two beef patties layered with special sauce, lettuce, cheese, and pickles. Other favorites include “Chicken McNuggets” and the “Filet-O-Fish,” with a variety of burgers favored in different countries. There are also plenty of regional-exclusive burgers and side dishes, reflecting local food cultures in product development.

The following table summarizes popular menu items in major countries.

Country	Popular Item	Features
Japan	Teriyaki McBurger	Distinctive sweet and savory teriyaki sauce
USA	Big Mac / Quarter Pounder	Juicy patties and special sauce
UK	Chicken Legend	Crispy chicken patty with a variety of sauces
Australia	Angus Burger	Thick-cut Angus beef with a gourmet feel
Korea	Bulgogi Burger	Combination of Korean-style sweet and spicy sauce and beef

Details and Sales Period of Limited-Time and Seasonal Menu Items – Addressing Search Needs Like “McDonald’s Limited-Time Menu Until When”

At McDonald’s, new and limited-time menu items appear with each season. In Japan, for example, the “Tsukimi Burger” and “Gracoro” are popular, while in the United States, items like the “McRib” attract attention. These limited-time menu items often end within a short period, typically from a few weeks to about a month after launch. You can check the latest information on the official app or website. Since sales periods vary by product and region, it’s recommended to purchase items you’re interested in as soon as possible.

Menu Comparison: Japan, the US, and Europe – Differences in Flavor, Portion Size, and Health Focus

Even at the same Macdonalds, the menu offerings and flavor profiles differ between Japan, the US, and Europe. In the US, the focus is on portion size, with a strong tendency toward thick patties and generous use of cheese. In contrast, Japan favors delicate flavors that emphasize Japanese-style sauces and a sense of seasonality. In Europe, menus feature a wealth of health-conscious options such as organic ingredients and vegan burgers.

Region	Portion Size	Flavor Characteristics	Health Focus
Japan	Standard	Japanese-style/seasonal	Salads, low-calorie menu items
US	Large	Juicy, strong flavors	Some low-calorie products
Europe	Standard-Large	Emphasis on natural flavors	Vegan, organic options

The Story Behind Local Menu Items and Their Popularity – Examples: Korea’s Bulgogi Burger, Australia’s Angus Burger, and More

At Macdonalds locations worldwide, local menu items are developed to suit the food culture and preferences of each region. Korea’s Bulgogi Burger, for instance, features a sweet-and-spicy bulgogi sauce paired with a beef patty and is especially popular among younger customers. In Australia, the Angus Burger is beloved for its juicy flavor and use of premium Angus beef. These exclusive local menu items offer a uniquely national taste experience and contribute to higher customer satisfaction in each country.

Main Local-Exclusive Menu Items

• Korea: Bulgogi Burger
• Australia: Angus Burger
• Japan: Ebi Filet-O
• Germany: Nurnberger (Sausage Burger)
• India: Maharaja Mac (Vegetarian option)

Details on How to Order at Macdonalds and Delivery Services – From Convenient Mobile Ordering to Home Delivery

Macdonalds provides a range of ordering options, including in-store ordering, drive-thru, mobile ordering, and delivery services. In recent years, smartphone-based ordering has surged, with official apps and websites making mobile ordering extremely convenient. For those who prefer to enjoy their meal at home or in the office, delivery services such as Uber Eats and Demaekan are also available. Each service has its own features and advantages, allowing customers to choose according to their lifestyle. The comparison table below highlights the main characteristics of each ordering method.

Ordering Method	Features	Typical Use Scenes
In-store Ordering	Order face-to-face while viewing the menu	On the way to work/school, shopping trips
Drive-thru	Order and pick up without leaving your car	Outings, road trips
Mobile Ordering	Order and pick up in advance via app/browser	Avoid crowds, save time
Delivery Service	Delivered to your home or workplace	No need to go out, parties

How to Use In-Store Ordering and Drive-Thru – Features and Tips for Choosing Between Services

With in-store ordering, you can consult with staff while viewing the menu, making it ideal for first-timers or those unsure of what to order. After ordering, you receive your food on the spot and can choose either to eat in or take out. Drive-thru allows you to complete your order and pick-up without leaving your car, making it especially appealing when you don’t want to worry about the weather.

Key Points

• In-store ordering makes it easy to ask staff about seasonal or new menu items
• Drive-thru can shorten wait times even during busy periods

In summary, drive-thru is convenient when you’re in a hurry or on a rainy day, while in-store ordering is better for those who want to take their time or are dining with family.

How to Use Mobile Ordering and Tips for Using Coupons – Making the Most of “McDonald’s Mobile Order” and the “mcdonald’s app”

Mobile ordering is a service that lets you select your favorite menu items from the official app or website, and specify the store and time for pickup. You can pay in advance and use coupons, making the pickup process smooth and efficient. One key feature is that you can check the latest information on popular items and limited-time menus right from the app.

Main Steps for Use

1. Download the app and register as a member
2. Select products, store, and pickup method
3. Apply coupons and choose a payment method
4. Show your pickup number at the store and receive your items

Tips for Using Coupons

• App-exclusive discount coupons are frequently distributed
• Coupons are available for breakfast items and limited-time menus as well

With just your smartphone, you can easily place an order—perfect for those who want to avoid lines or enjoy a better deal.

Overview of Delivery Services and Pricing Systems – The Realities of “McDonald’s Delivery Fees” and “Uber Eats McDonald’s” and Other Delivery Options

McDonald’s delivery services are available through several platforms, including the official delivery service (McDelivery), Uber Eats, and Demae-can. Since delivery areas, minimum order amounts, and delivery fees differ, it’s best to compare them using the table below and choose accordingly.

Service Name	Minimum Order Amount	Delivery Fee	Service Area
McDelivery	Around ¥1,500	¥300 and up	Major cities nationwide
Uber Eats	None–¥500	¥50–¥500	Nationwide
Demae-can	¥1,000 and up	Around ¥300	Major cities nationwide

Features

• Delivery times and available menus vary by service
• Campaigns and discounts are frequently held

These services are convenient when you want to relax and eat at home or when ordering for a group.

Points to Note When Ordering and How to Avoid Trouble – FAQ on Payment Methods, Pickup, and Order Cancellations

To prevent trouble, it’s important to check payment methods, pickup procedures, and order cancellation policies in advance. Here are the main points to keep in mind:

Frequently Asked Questions and Countermeasures

• Payment methods: Credit cards, e-money, and cash (in-store only) are accepted. Cashless payments are the norm for mobile orders and delivery.
• Pickup methods: For mobile orders, present your number; for delivery, receive your order at the designated place, such as your door.
• Cancellations: Whether you can cancel after confirming your order, and the timing for doing so, varies by service, so be sure to check the guidelines of each platform.

Tips for Avoiding Trouble

• Stick to your pickup time for a smooth experience
• Confirm your order details and chosen store in advance
• Pay attention to campaign periods and availability of limited items

By keeping these in mind, you can make the most of the various McDonald’s ordering methods and services comfortably.

McDonald’s Pricing and Campaign Information – A Comprehensive Look at Price Comparisons and the Best Discount Info

Comparing Big Mac Prices Worldwide – Examining the “Big Mac Index” as an Economic Indicator

The Big Mac Index is known as a measure that compares the price of McDonald’s Big Mac in different countries to assess local prices and exchange rates. For example, by comparing prices in major cities like the US, UK, Japan, and China, you can get an idea of local purchasing power and economic conditions. The table below provides examples of Big Mac prices in each country.

Country	Price (Local Currency)	Price (in Japanese Yen)
USA	$5.69	Approx. ¥850
Japan	¥450	¥450
UK	£3.39	Approx. ¥650
China	23 yuan	Approx. ¥480

In this way, the price of a Big Mac varies by country, reflecting differences in exchange rates and cost of living.

Price Ranges and Differences Among Stores in Japan – Trends in Set Meals, Individual Items, and Limited-Time Menu Prices

At McDonald’s in Japan, prices for main menu items are generally standardized nationwide, but some urban or airport locations may have slightly different prices. Representative menu items and their prices (tax included) are as follows:

Item Name	Individual Price	Set Price
Big Mac	450 yen	750 yen
Chicken McNuggets (5 pcs)	240 yen	–
Fries (M)	330 yen	–

Limited-time menu items and new products have varying prices with each release, and new flavors and sets are introduced every season. There are also nighttime-only items and region-specific products, offering even more variety to choose from.

The Latest on Coupons and Discount Campaigns – How to Use “McDonald’s Campaigns” and “coupon mac donalds”

McDonald’s regularly distributes valuable discount coupons and campaigns through its official app, LINE, and coupon sites. By using the app, you have many chances to buy burgers, fries, and set items at prices lower than usual. The main ways to use these are as follows:

1. Obtain coupons from the official app and present them when ordering
2. Enter the coupon number when placing a mobile order
3. Take advantage of limited-time campaigns to get sets at a discount

Since coupon offers change weekly, it’s recommended to check for the latest information.

Frequently Asked Questions About Prices – Detailed Explanations on Price Revisions, Campaign Coverage, and More

Q. Can McDonald’s prices change?
At McDonald’s, prices may be revised several times a year due to fluctuations in ingredient and logistics costs. The latest pricing information will be announced on the official website and in stores.

Q. Are coupons and discounts usable at all locations?
Basically, they can be used at McDonald’s company-owned and franchise stores nationwide, but some special locations (such as airports or inside theme parks) may not accept them.

Q. How are prices for limited-time menu items decided?
Prices for limited-time items are set based on ingredients and the contents of the promotion. You can check release periods and prices in advance on the official app or website.

If you have any questions about prices or campaigns, please ask in-store staff or refer to the FAQ in the official app.

Working at Macdonalds – From Recruitment Information to Employee Career Paths

Global and Domestic Job Trends – The Latest Information on Recruitment Such as “mcdonald’s careers” and “マクドナルド 正社員”

Macdonalds operates stores in over 120 countries, offering a wide range of employment opportunities. In Japan, positions range from part-time crew to full-time employees and managers, and recent trends show an increase in recruitment due to digital initiatives and more diverse store operations.

Below are some representative positions.

Position	Main Job Duties	Application Requirements	Features
Crew	Customer service, kitchen, cleaning	No experience necessary, students and homemakers welcome	Flexible shifts, training system available
Manager	Store management, staff training	Work experience, leadership experience recommended	Opportunities for career advancement
Full-time Employee	Store operations overall, sales management	High school graduate or above, no experience required	Stable employment and comprehensive benefits

Recruitment information is updated regularly on the official website and McDonald’s official app. You can check the latest job listings by searching for “mcdonald’s careers” or “マクドナルド 正社員”.

Workplace Environment and Benefits – Key Points on Employee Training Systems and Ease of Work

Macdonalds places great importance on creating a comfortable working environment for employees, offering a variety of benefits and training systems. In particular, the training programs for crew members are well-developed, allowing even those with no prior experience to start work with confidence.

The main points are as follows:

• Flexible shift system: Easy to balance with school, a second job, or family commitments
• Career support: Abundant opportunities for promotion and becoming a full-time employee
• Benefits: Full social insurance, employee discounts, health checkups, and more
• Education and training: Development system utilizing e-learning and on-the-job training

These efforts have earned high praise for Macdonalds as a “comfortable workplace” and are also well-suited to long-term career planning.

Employee Interviews and Testimonials – Real Voices from the Workplace and Career Formation Tips

The voices of actual employees and crew members are a valuable reference for those considering employment or a career change.

Sample Testimonials

• “I joined as a crew member with no experience and was promoted to manager in two years. With extensive training and support from senior staff, I was able to work with peace of mind.”
• “I work part-time while raising children. Thanks to the flexible shifts, I can balance work and family, and the workplace atmosphere is bright and enjoyable.”
• “After joining as a full-time employee, I’ve been involved in store operations and staff training, which has given me a sense of responsibility and fulfillment.”

Career Advancement Tips

• You can choose your career path to match your personal growth
• Opportunities to develop teamwork and communication skills
• An environment where you can meet people from diverse backgrounds

In this way, Macdonalds supports diverse working styles and helps individuals grow and build rewarding careers.

Frequently Asked Questions and Topics About Macdonalds – Trivia and FAQs about the Brand and Menu

Clearing Up Questions About the Brand Name and Spelling – “Why is there an S in McDonald’s?” and “The Correct Pronunciation of McDonald’s”

While Macdonalds is beloved worldwide, many people have questions about its brand name and spelling. The English name “McDonald’s” comes from the surname “McDonald” of the brothers who opened the first store, as introduced by founder Ray Kroc. The “‘s” at the end of the name indicates possession or “the store of,” which is a common usage in English-speaking countries. The pronunciation is close to “Mak-dah-nalds,” though in Japan it is called “Makudonarudo.” As for nicknames, “Makku” is common nationwide in Japan, while “Makudo” is used in the Kansai region, making the regional variations unique.

Latest Information on Happy Sets and Toys – How to Choose “Mac Happy Set Toys” and Upcoming Announcements

The Happy Set, popular with both children and adults, is a menu item that includes a toy along with the meal. The toys change theme each time, featuring movies, anime, or character collaborations, making them highly collectible. You can check the currently available toys and the next theme through the official app or in-store.

Below are the main features of Happy Set toys.

Item	Details
Toy Types	Characters, games, stationery, etc.
How to Receive	Select when ordering a Happy Set
Next Announcement	Published on the official website/app

Adults can also purchase them, and since quantities are limited, early orders are recommended.

Nutritional and Allergy Information Related to the Menu – Types and Features of “Chicken McNugget Nutrition” and “McNugget Sauces”

The popular “Chicken McNuggets” are loved by people of all ages for their convenience. Detailed nutritional and allergy information can be checked on the official website or app. During campaigns, you can often enjoy deals like the 15-piece set.

In addition to the classic “Barbecue” and “Mustard” sauces, limited-time flavors are sometimes available, making it fun to choose.

• Main Nugget Sauces
• Barbecue
• Mustard
• Limited-time sauces (e.g., Spicy, Garlic, etc.)

Allergy information and calorie counts are useful for those who are health-conscious.

Limited Menu Items and Hot New Products – Seasonal Information Such as “Mac Fries 250 Yen Until When” and “Blueberry Shake”

Limited-time menu items at McDonald’s always generate buzz. For example, the “French Fries 250 Yen Campaign” is offered for a specific period, letting you get S, M, and L sizes at the same price—a great deal that draws attention. These sales periods are announced regularly through the official app and in-store postings.

Additionally, new seasonal shakes, pies, and region-exclusive menu items are also closely watched. Recently, items like the “Blueberry Shake” and “Limited-Time Pie” have appeared, making waves on social media.

• Examples of Limited and New Products
• Blueberry Shake
• Seasonal Limited Pie
• Region-Exclusive Burger

By keeping a close eye out for new products and campaigns, you can enjoy them without missing a thing.

McDonald’s Social Responsibility and Sustainability Initiatives

Food Safety and Quality Management System – Ensuring Safety Standards and Initiatives through “Allergy, Nutrition, and Country of Origin Information”

McDonald’s is fully committed to food safety and quality management. On the official website, they publish detailed information on allergens, nutritional content, and country of origin to alleviate consumer concerns. Each menu item clearly displays its ingredients and specified allergens, showing consideration for health-conscious customers and families with children who have allergies.

Below is a table of key information disclosure items.

Item	Example of Content
Allergens	Indication of egg, dairy, wheat, soy, etc.
Nutrition	Calories, protein, fat, carbohydrates
Country of Origin	Beef (Australia, USA, etc.)

Strict quality management is enforced on site, with meticulous attention to temperature control and preparation procedures in stores. This enables McDonald’s to consistently provide products customers can trust.

Concrete Measures to Reduce Environmental Impact – Current Status of Packaging Recycling and Store Energy-Saving Initiatives

To reduce environmental impact, McDonald’s is actively promoting recycling of packaging materials and energy-saving measures in its stores. Initiatives include switching from plastic to paper straws and expanding the use of recyclable packaging.

In store operations, McDonald’s is working to cut CO2 emissions by introducing energy-saving equipment and using LED lighting. The company is also optimizing its ordering systems to reduce food loss and is dedicated to minimizing food waste.

Here is a summary of major environmental initiatives:

• Use of paper straws and recyclable packaging
• Introduction of LED lighting and energy-saving equipment in stores
• Order optimization to reduce food loss
• Promotion of used oil recycling

Through these efforts, McDonald’s aims to balance environmental conservation with corporate responsibility.

Introduction to Community Contribution Activities – Examples of Cooperation with Local Communities and CSR Activities

McDonald’s also places great importance on giving back to the community. The company carries out a wide range of CSR activities, such as participating in local clean-up events, sponsoring local festivals, and running partnership programs with schools.

For example, a portion of Happy Meal sales is donated to organizations supporting children, and meals are provided to local children’s facilities—showcasing active cooperation with local communities. Each store also engages in volunteer and fundraising activities, with employees taking the lead in strengthening ties with their communities.

A summary of major community contribution activities is provided in the table below.

Activity	Specific Examples
Child Support	Donations from Happy Meal sales
Local Event Sponsorship	Sponsoring summer festivals, sports tournaments, etc.
Volunteer Activities	Store staff participating in clean-ups and fundraisers

Through these efforts, McDonald’s continues to earn the trust and support of society.

Reviews and User Ratings of McDonald’s – Real Evaluations from Firsthand Experiences and Word of Mouth

Macdonalds, boasting overwhelming name recognition both in Japan and abroad, is supported by many users as a convenient fast food option. Feedback and reviews from actual customers highlight various aspects, including the diversity of the menu, convenience, and the quality of service at each location. In particular, the extensive mcdonald’s menu and the convenience of mobile ordering receive high praise. On the other hand, there are also comments regarding wait times during busy periods and customer service responses. Such reviews serve as valuable references for future service improvements and user experience enhancements.

Trend Analysis of Domestic and International Consumer Reviews – Key Points from SNS and Video Sites

On social media and video platforms, reviews of Macdonalds frequently mention the following points:

• Menu Diversity: With a wide selection including the mcdonald’s breakfast menu, limited-time offerings, and Happy Meals, there are many repeat customers.
• Convenience: Smooth ordering and pickup using the mcdonald’s app and mobile order functions are well received.
• Cost Performance: The reasonable pricing, as well as satisfaction with set menus and coupon usage, are highly rated.

Conversely, some opinions point out wait times during busy periods and differences in service quality between urban and rural locations. Notably, when searching for mcdonald’s near me, accessibility and business hours information are emphasized.

Specific Examples of Positive Feedback and Improvement Requests – Experiences with Products, Service, and Store Environment

Specific evaluations from users are as follows.

Category	Examples of Positive Feedback	Examples of Requests for Improvement
Product	Limited-time menus are fun Chicken McNuggets and fries are consistently delicious	Would like more frequent new menu items Some products are often out of stock
Service	Many instances of bright, courteous service	Service can be slow during busy times
Store Environment	Clean, comfortable spaces Wi-Fi and power outlets are convenient	It’s hard to find a seat during peak times Would like more frequent restroom cleaning

Additionally, there is high satisfaction with Happy Meal toys and mcdonald’s happy meal toys, resulting in many repeat visits from families with children.

Trouble Cases and Response Examples – Realities of Customer Support When Issues Occur

Regarding response to issues, points such as incorrect items, order delays, and mobile order glitches have been noted. In most stores, staff promptly check the situation and respond sincerely by reissuing items, offering refunds, or distributing coupons. Major cases are summarized below.

Trouble Case	Main Response
Incorrect Items	Prompt reissue and apology
Order Delays	Explanation of situation and coupon distribution
Mobile Order Issues	Guidance to app support desk

Many users comment that “the response is polite and trustworthy” and “the recovery is quick.” A robust support system is contributing to trust in the brand and encouraging repeat visits.

Latest Trends and Future Outlook for Macdonalds

McDonald’s locations around the world are striving for sustainable growth and improved customer experiences, continually introducing new business models and services. In major markets such as the U.S. and Japan, there is an accelerating focus on digitalization and sustainability. Recently, services designed from the user’s perspective have been evolving, such as diversifying the mcdonald’s menu, enhancing convenience through the mcdonald’s app, and simplifying store searches with the mcdonald’s near me feature. The following table summarizes the main new services and their features.

New Service	Features	Deployment Area
Mobile Order	Easy ordering and payment via app	Japan, US, etc.
AI Chat Customer Service	AI-based order and information support	North America, Europe
Unmanned Stores	Self-service stores without staff	US, China
Sustainable Packaging	Use of eco-friendly materials	Worldwide

New Business Initiatives and Digitalization Efforts

McDonald’s is focused on expanding its services through digital technology. A prime example is the evolution of mobile ordering. With the McDonald’s app, customers can order their favorite products in advance from their smartphones and pick them up at the counter or drive-thru without waiting. The use of AI technology is also advancing, with AI chat support for orders and digital signage recommending menu items now in place. Additionally, trials of unmanned stores are underway, raising expectations for greater efficiency through reduced staffing. Looking ahead, more personalized services and expanded app-exclusive campaigns are anticipated.

New Product Development Responding to Changing Consumer Needs

As food preferences diversify and health consciousness rises, McDonald’s is also proactive in developing new menu items. For example, limited-time offers and health-oriented products (such as salads and low-calorie options) as well as plant-based burgers are being rolled out in various countries. In Japan, new flavors and toys for McNuggets and Happy Meals are also major talking points. The following list highlights key new product examples that reflect customer feedback:

• Plant-based burgers (plant-derived patties)
• Gluten-free buns
• Seasonal shakes and pies
• Character toys in Happy Meals
• Enhanced transparency of nutritional information

McDonald’s will continue to incorporate food cultures and trends from around the world, developing products that meet the needs of a diverse customer base.

Differentiation Strategies from Competitors

In the increasingly competitive fast food market, McDonald’s distinguishes itself through unique brand strategies and marketing initiatives. Specifically, it creates buzz with long-selling products like the Big Mac and Chicken McNuggets, as well as region-exclusive and collaboration menu items. Additionally, efforts are being made to encourage repeat visits through McDonald’s Monopoly campaigns, app-exclusive coupons, and loyalty programs. To maintain brand trust, McDonald’s is committed to strict food safety and quality control, while also actively engaging in sustainability and social contribution initiatives.

• Balancing staple products and limited-time menus
• Strengthening customer touchpoints through apps and digital strategies
• Promoting environmental and social responsibility initiatives

Through these efforts, McDonald’s will continue to evolve as a global brand supported by a wide range of generations.